Jordan Tourism Board Adopts Tourism-Enhancing EnjoyJo Project Created by 17-year Old Robert Said

(Amman - May XX, 2019) – Jordan Tourism Board has signed a partnership agreement with EnjoyJo project, the brainchild of 17-year old King’s Academy student Robert Said, which aims to enhance the Jordanian tourism sector by providing additional valuable services to Jordan-bound tourists. The project was created with an aim to benefit both the tourism industry and local businesses, as well as add value to tourists when visiting Jordan, all without incurring any cost by JTB nor the Ministry of Tourism and Antiquities.

Managing Director of the Jordan Tourism Board, Dr. Abed Al Razzaq Arabiyat, said: “Jordan has always been recognized as a young country with a beating heart that strives for more innovation. Young Mr. Said has impressed us with his creative forward thinking, manifested by his refreshing EnjoyJo idea that aims to enhance the tourism experience in Jordan with practical modern tools. Our doors are always open for all kinds of ideas that can truly stand out, bring more to the table and infuse a difference in the industry.”

EnjoyJo project entails providing tourists with a package that includes the EnjoyJo offers card, a mobile data line from one of the local telecom operators and great offers from local businesses, venues and unique experience providers. Moreover, tourists would be able to download a mobile app, which would easily enable them to benefit from all these services and offers.

Upon using EnjoyJo system, tourists would obtain significant rewards as they spend more in local businesses -which would reflect positively on these businesses. The project would incentivize tourists to visit places other than the internationally known sites and engage in local experiences. In addition to the ability to market Jordan, its hospitality, sites and businesses, EnjoyJo will also aid in gathering intelligent feedback from tourists thus helping the Ministry of Tourism and Antiquities focus on what is performing well and implement improvement where needed.


Robert mentioned:

I see a lot of potential in Jordan, especially in tourism. Throughout the years, we hosted many friends who have never been to Jordan. Often, their visit only constitutes of going to Jerash, Petra, Wadi Rum, and sometimes Aqaba. Although those are breathtaking sites to see, there is so much more Jordan can offer, and a lot of what Jordan can offer comes from local businesses. I formulated an idea that addresses this. Enjoy-jo provides tourists with unique experiences being exposed to those hidden gems, it helps local businesses thrive, and it helps propel Jordan’s economy. I want to thank JTB, the Ministry of Tourism and Antiquities, and the Crown Prince Foundation for making this possible, and I also want to encourage Jordanian youth to share their ideas because they too can make a difference.

EnjoyJo app has been adopted by JTB and the Ministry of Tourism and Antiquities, is supported by Crown Prince Foundation, and will launch mid-July.


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