Issue Number 12 - November/ December  2008



Dear Members and Friends,

During a Royal visit to Brazil, Argentina, and Chile, their Majesties King Abdullah II and Queen Rania Al Abdullah have opened a valuable door to an exceptionally unique and valuable market.

The size of the Southern American continent, its demographic components, and the diversity of its cultures can only underline the untapped potential for stronger cooperation and exchanges. Last year, Brazil’s exports to Jordan stood at $232 million while its imports from Jordan were a little over $7 million. The trade imbalance is also in favor of Argentina, which last year exported $67 million worth of goods to Jordan, while its imports from the Kingdom stood at $1 million.

Tourism can play a potentially strategic role in boosting exchanges with the Latin American continent in general and Brazil, Argentina, and Chile in particular. After taking part in the Royal tour and meeting with industry peers and representatives, I can not stress enough how important this market can be to a country like Jordan especially with more direct flights to the region. Think of 12 million Brazilians, or the combination of Brazil and Argentina, who along with Paraguay and Uruguay, constitute 75% of the entire continent’s GDP.

Despite the geographical distance, we realize the importance of our region to places like Brazil and Argentina, where a large immigrant community has resided since the dawn of the 20th century or even before, and where Catholic interest in the Holy Land is high.

Back in Amman, we are keeping a close look at the state of the global economy. We are trying to evaluate the impact of the financial crisis on global tourism, and measure any changes to the numbers and patterns of people visiting Jordan, which I am glad to report that they remain unaffected.

In the next few days Petra will welcome and host 50 ladies named after the ancient Nabattean city. The German-speaking Petras have won a trip of a lifetime to one of the world’s seven wonders after taking part in an on-line competition. We look forward to their visit.

Welcome to this new edition of JTBwire.
Nayef Al-Fayez

Managing Director


JTB promotes Kingdom at London tourism fair

The Jordan Tourism Board (JTB) will seek to create more opportunities to sustain the growth of tourism at the annual World Travel Market (WTM), which opened in London on Monday.  




Royal  visit  to  open  up  new  Latin  American Horizons

Business meetings, investment forums, and bilateral agreements marked the first royal visit by His majesty King Abdullah II to Chile, Argentina, and Brazil. 

Jordan to welcome the athletics world in 2009
Mine from time of King Solomon found
Dana Nature Reserve becomes an increasingly
   popular destination

Autumn campaign gets under way in London and

Queen Rania promotes Jordan and Middle
   East as attractive tourist destination

RJ passenger numbers rise 20% in the first eight
    months of 2008

Austrian Airlines to fly nonstop to Amman
   next May





Remembering Pavarotti

Petra was the site of a special memorial concert for the late international tenor icon Luciano Pavarotti.

The charity concert was attended by Her Majesty Queen Rania and HRH Princess Haya.

Over half a million visit Petra by end of September
Petra among the top 3 emerging hotspots
    for travel

Petra ranks 1 in “First Class” Weekend     Wonders list


For information on planned marketing activities for each of our source markets, please select a country from the list below.







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