Issue No. 16 -August / September 2009

 
       
 

LETTER FROM THE DIRECTOR

Dear Members and Friends,

The summer of 2009 has so far been a hot one as far as international tourism is concerned.

The global economic downturn and an outbreak of the H1N1 virus have cast a shadow over global tourism and have had a direct impact on visitor numbers and tourism revenues in most countries.

Jordan, just like the rest of the world, was not immune from the effects of the global financial crisis, and has witnessed a decline in the number of European and American tourists (10% and 7% respectively) during the first half of 2009.

But tourism from Arab countries was a different story. Affected by the global economic crisis and fearing the H1N1 virus, many Arab tourists decided to travel close to home. With the holy fasting month of Ramadan starting during the peak of their summer vacations, and with a strong JTB marketing campaign in GCC countries, tourists saw in Jordan the perfect holiday destination.

As a result, the number of Arab tourists (particularly from the Arabian Gulf) saw a remarkable increase. The first six months of 2009 saw their numbers reach more than 751,000 visitors, which represents a rise of 8% over the same period of 2008, and which accounts for more than 25% of total visitors. At the same time, tourism receipts went up by 1.9% in the first half with a total of JD 847 million.

Such impressive numbers give us a lot to think about as we put the final touches on an updated National Tourism Strategy, which takes a different look at the competitiveness of Jordan’s tourism product and its unique diversity.

Welcome to this new edition of JTBwire.


Nayef Al-Fayez
Managing Director

 

JORDAN HIGHLIGHTS                                                  

 

As-Sarh bathhouse testament to ancient architecture, water systems

Built a few decades later than Qasr Amra, a recognised UNESCO World Heritage Site, the bathhouse, standing at the entrance to the

eastern desert near Qasr Al Hallabat, is a showcase of 8th century architecture and know-how.

Um Al Jimal to have new museum

The astonishing basalt city of Um Al Jimal will be experiencing a major facelift this fall. The Department of Antiquities (DoA) is going ahead with establishing an on site museum to exhibit the treasures of what is known as the black gem of the Eastern Badia.

RSCN introduces new safety measures for Mujib
    Nature Reserve

Royal Jordanian has new president and CEO
RJ achieves JD7.7 million and increases flight
    frequency

 
JTB NEWS                                                                       
 

Dead Sea among 14 finalists in New 7 Wonders of Nature

2 years after Petra was voted as one of the world’s 7 wonders, the Dead Sea has qualified to the list of 14 finalists for the world’s 7 natural wonders.

Wadi Rum’s bid to be listed as natural site

The magnificent setting of Wadi Rum is the focus of a public and private partnership to place the beautiful rocky desert landscape on UNESCO’s list of Natural World Heritage Sites.

 
 
 


For information on planned marketing activities for each of our source markets, please select a country from the list below.

AUSTRIA
BENELUX REGION

FRANCE

GERMANY
SPAIN
UNITED KINGDOM
ITALY
NORTH AMERICA
SWITZERLAND

 
 
 



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