Issue No. 21 -October / November 2010

 
       
 

LETTER FROM THE DIRECTOR

Dear Members and Friends,

In three months from now we will bid farewell to a year that we believe is another landmark in Jordanian tourism.

Preliminary indicators show that 2010 is, so far, more than 20% better than 2009.

Tourism statistics released for the first 8 months of the year indicate a 23% increase in overnight visitor numbers, while tourism receipts were up 20% compared to the same period in 2009.

The coming quarter is the peak of the European tourism season for Jordan.

Therefore, we believe more impressive numbers will make their way on Jordanís statistics charts.

The next three months are also the time when we engage our partners and stakeholders as we prepare our plans for the year 2011.

I will not reveal a secret if I tell you that seasonality (or in fact ending seasonality) will be one of the planís main components.

We believe we need to build upon the successes and achievements of the past few years by putting an end to the seasonal patterns of tourist arrivals.

We also believe that extra effort will need to be done by our partners to amend and adapt their marketing and promotional plans into an all-round effort.

We look forward to joining hands with all of you to help establish Jordan as an all-year destination.

Welcome to this new edition of JTBwire.


Nayef Al-Fayez
Managing Director

 

JORDAN HIGHLIGHTS

 

In History-Rich Region, a Very New System Tracks Very Old Things

The field of archaeology and the timeworn MiddleGETTY-1-articleInline2.jpg East would not seem the obvious places to look for a wiki revolution.
But next month in Jordan, officials who oversee that countryís vast store of antiquities will begin an experiment aimed at bringing 21st-century tools to the task of protecting ancient sites, which is an especially pressing need in neighboring Iraq, where looting is once again on the rise.
 
Two butterfly species found in Jordan for first time Ė RSCN.
 
Aqaba environmental groups help 'clean up the world'.
 
Air France, KLM, and Alitalia under one roof in Jordan.
 
Royal Jordanian and Malaysia Airline sign code-share agreement.
 
JITOA to revamp website.

   
JTB NEWS
  Major indicators (January-August 2010)

Major statistical indicators have revealed a considerable rise in visitor numbers during the first 8 months of the year (January-August).

 

PETRA NEWS

 

Petra tourism in September up 26%, revenues up 25%

FIn what could be the end of the World Wonderís seasonality, the number of visitors to Petra shot up by 40% in the first 7 months of the year totaling 515,000.

 
 
 


For information on planned marketing activities for each of our source markets, please select a country from the list below.

ITALY
SPAIN
UNITED KINGDOM

NORTH AMERICA

FRANCE
INDIA
GERMANY
BENELUX REGION
SWITZERLAND
RUSSIA
AUSTRIA
LEVANT

 
 
 



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