Dear Members and Friends,
In three months from now we will bid farewell to a year that we believe is another landmark in Jordanian tourism.
Preliminary indicators show that 2010 is, so far, more than 20% better than 2009.
Tourism statistics released for the first 8 months of the year indicate a 23% increase in overnight visitor numbers, while tourism receipts were up 20% compared to the same period in 2009.
The coming quarter is the peak of the European tourism season for Jordan.
Therefore, we believe more impressive numbers will make their way on Jordanís statistics charts.
The next three months are also the time when we engage our partners and stakeholders as we prepare our plans for the year 2011.
I will not reveal a secret if I tell you that seasonality (or in fact ending seasonality) will be one of the planís main components.
We believe we need to build upon the successes and achievements of the past few years by putting an end to the seasonal patterns of tourist arrivals.
We also believe that extra effort will need to be done by our partners to amend and adapt their marketing and promotional plans into an all-round effort.
We look forward to joining hands with all of you to help establish Jordan as an all-year destination.
Welcome to this new edition of JTBwire.