Letter from the Managing Director
Dear Members and Friends,
The past 3 months were heavily influenced by regional developments that preoccupied the entire world spanned a wide spectrum of Arab countries such as Tunisia, Egypt, Yemen, Libya, Bahrain and Syria.
In Jordan, domestic demonstrations that normally pass very much unnoticed by the international media, were given prominent coverage as part of “the regional package of change” ... something which was both unrealistic and unfair.
Our main task over the past few weeks was to try to communicate the true image of Jordan across our main markets, and to strengthen its reputation as an oasis of stability in a turbulent region.
One of the tools at our disposal was inviting dozens of international news and industry journalists and writers to visit Jordan and see in their own eyes what the Kingdom has to offer – even in “regional turbulent times.”
From Umm Qays to Aqaba, and across unique destinations like Petra, the Dead Sea, the Baptism Site, Madaba and many other sites, the Journalists have used all kind of print, audiovisual, and online tools to record their impressions and to show how safe and wonderful Jordan is. They also had the chance to spend time in Amman and discover the capital city and its breathtaking mountains and hills.
One of the articles that I came across last week shared its views on how Jordan is daring to invite media in a time of crisis. I don’t think it is about daring as much as it is about confidence, which is driving us to invite media to our peaceful country and to experience its diversified products first hand.
Visitors have continued to enjoy their trips across Jordan even during the protests which were very peaceful in nature and did not interfere with tourist activity.
This effort was a collective team work by our local and international members and friends including many hotels and tour operators.
Most importantly, we would like to recognize and thank the significant role played by our flag carrier Royal Jordanian. It was their unlimited partnership and full support that enabled us to move fast and efficiently enough.
RJ, we couldn’t have done it with you.
Once again, Jordan remains a very safe destination to ALL visitors from ALL parts of the world. Visitors in Amman and throughout the Kingdom continue to enjoy various amazing touristic sites and countless historical treasures, as well as fabulous spring weather.
Welcome to Jordan … and welcome to this new edition of JTBwire.