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Issue No. 28 -December / January 2012

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IN THIS ISSUE  
Austria
   

JTB collaborates with travel bloggers for an innovative marketing campaign
   
Jordan listed as one of Lonely Planet’s Top 10 travel destinations for 2012
   
RJ marks 48th anniversary
   
Queen Alia Airport serves 4 million passengers in first 9 months of 2011

Billboard campaign: JTB will run an outdoor advertising campaign in Vienna using a MEGA billboard, 40 square meters in size, and which is located in one of the busiest highways in Vienna, generating up to 2.5 million monthly contacts! The campaign will run for a full year.
   
Online advertising: JTB will place an online banner onto the most important golf travel & lifestyle website to target new customers and attract new business to Jordan. The banner will be online for 12 months.
   
Salzburg travel workshop: JTB will organize a Jordan workshop for travel agents in Salzburg in cooperation with Royal Jordanian Airlines. There will be a Jordan presentation and inform the travel trade about the diverse tourism product of Jordan as well as new developments and projects.
   
Co-op marketing with a new tour operator: JTB has encouraged TO Joe24 Reisen to take up Jordan newly into their program and promote the new destination with several travel offers in daily newspaper Österreich (320.000 copies).
   
Consumer fair: JTB will participate in Austria’s major consumer travel fair “FERIEN 2012”. Jordan will have its own stand with 10 m2 decorated with Jordan pictures and show that Jordan is an all year destination with a diverse tourism product.


For more information please contact Ahmad Kraishan at "mailto:Ahmad.K@visitjordan.com">Ahmad.K@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.