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Issue No. 28 -December / January 2012

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IN THIS ISSUE  
France
   

JTB collaborates with travel bloggers for an innovative marketing campaign
   
Jordan listed as one of Lonely Planet’s Top 10 travel destinations for 2012
   
RJ marks 48th anniversary
   
Queen Alia Airport serves 4 million passengers in first 9 months of 2011

International Luxury Travel Market: After first participating in 2010, JTB will attend the 2011 edition of the B2B exhibition International Luxury Travel Market again in Cannes, France. This event is dedicated to the luxury travel segment and welcomes exhibitors from the luxury market such as destinations, hotels, and luxury-specialized incoming agencies…etc. These exhibitors have the opportunity to meet during 4 days with hosted buyers thanks to prescheduled appointments of 30 minutes each. This year, JTB will share its stand with Ashtar Tours International, Kempinski Hotels Dead Sea & Aqaba and Moevenpick Hotels & Resorts.
   
Co-op with the TO La Balaguère: JTB will launch a co-op campaign with the TO La Balaguère, which is specialized in adventure trips. The co-op will be based on collecting 30,000 e-mail addresses thanks to an affiliation campaign offering a trekking backpack to the people who book a trip to Jordan. This campaign will then be followed by a second e-mailing campaign to qualified 240,000 e-mail addresses to promote a special travel offer to Jordan.
   
Co-op with the TO Top of Travel: JTB will support the communication activities of the TO Top of Travel, one of the top-selling TOs in Jordan on the French market who initiated charter flights to Jordan in 2009. The communication plan will include activities dedicated to promote Jordan to both the groups and individuals target. It will include the joint participation to the works council fair in Paris (with photo animations about the 200 years of the rediscovery of Petra) end of January 2012, B2B and B2C mailing and e-mailing campaigns promoting special offers to Jordan, B2B print and online advertising, and direct marketing to travel agents.
   
Co-op with the TO Cercle des Vacances: JTB will launch a joint communication with the TO Le Cercle des Vacances, a pure player selling only online. This co-op will include Google adwords and Remarketing campaigns as well as an adsense content campaign. It will be dedicated to promoting two very special offers launched by the TO featuring 8 days/7 nights tours in Jordan starting at €679. This campaign will last until the month of March 2012.
   
Co-op with the TO Directours: JTB will support the communication with the TO Directours specialized in luxury travel and will do a joint online Google adwords campaign as well as a mix print advertising campaign in leading news media such as Le Monde and L’Express. This campaign will promote a special winter offer trip to Jordan available until the month of March 2012.
   
Co-op with the TO Amplitudes: JTB will launch a joint communication campaign with the TO Amplitudes to promote special offers to Jordan. A communication campaign will be launched in the region of the South-West of France with a billboard campaign at the Airport of Toulouse during 2 weeks from December 13th to 26th as well as a mix print advertising campaign in the regional editions of the magazines Elle, Le Figaro Magazine and Le Figaro Madame. The special offers will be available until the month of March 2012.
   
JORDAN ACADEMY competition: Since mid September, JTB launched an online competition aimed at travel agents. The objective of the competition is to prompt travel agents to register to the Jordan Academy and pass the knowledge test in order to become certified specialists. The competition will be lengthened until the beginning of 2012 to boost more travel agents to participate. Certified travel agents will get the chance to win an iPad II. The iPad II will be loaded with the digital brochures about Jordan, Video, and content for the travel agent to be able to sell Jordan to its clients. It will be both used as a sales manual and a sales tool for the seller.
   
Travel agents sales challenge: JTB will initiate a sales challenge for travel agents in partnership with one of the major travel distribution networks in France. The challenge will be aimed at boosting bookings for Jordan for the end of 2011 and beginning of 2012. It will be focused on the bookings made for any trips until the month of March 2012. The 10 best selling travel agents will have the opportunity to win a FAM trip to Jordan for the beginning of the year 2012.
   
STI Voyages Workshop: JTB will participate in the workshop organized by the TO STI Voyages in order to promote the new products of the TO. STI Voyages is one of the top-selling Jordan TOs in the French market. 95 top-selling travel agents have confirmed their participation in the workshop and will be able to meet with representatives of the JTB to know more about the destination and sell it better.
   
Special New Year’s Gift for media and a selection of 50 prior journalists: In order to build strong and special relationships with French media, JTB will create and print a special New Year’s card (artwork to be done) and add a special gift for a selection of 50 journalists (media A+).
   
Start of the JTB media club: JTB France is launching a Jordan media club in France that will gather French journalists that already experienced the destination. The first step includes sending a letter to a selection of journalists and a special JTB member card. During the year, several PR actions will be planned to inform members about the destination and entice them to promote it.


For more information on any of the above activities, please contact Mr Ahmad Al-Hadid at ahmad.alhadid@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.