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Issue No. 28 -December / January 2012

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IN THIS ISSUE  
Italy
   

JTB collaborates with travel bloggers for an innovative marketing campaign
   
Jordan listed as one of Lonely Planet’s Top 10 travel destinations for 2012
   
RJ marks 48th anniversary
   
Queen Alia Airport serves 4 million passengers in first 9 months of 2011

Partnership with Touring Club Italia: Organisation of 2 Jordan weeks in late November 2011 at Touring Club stores in Milan and Rome, with Jordan decorations and distribution of Jordan infomaterial to consumers. Trainin is provided by JTB to TCI staff to improve the sales.
   
Co-marketing for Jordan presentation with the leading TO Best Tours/Kuoni: Organisation of the last business lunch in Bergamo dedicated to top travel agencies based in this area. The event will be concentrated in a wide presentation of Jordan by JTB and Jordan tours by Best Tours/Kuoni.
   
Press trip: A writer from STORICA NATIONAL GEOGRAPHIC, one of the main magazines about history and culture, will visit Petra in order to prepare a report for Petra 2012 celebrations. During the press trip the journalists will have the chance to visit other main historical sites in Jordan as well.


For more information on any of the above activities, please contact Miss Luma Khatib at luma@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.