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Issue No. 28 -December / January 2012

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IN THIS ISSUE  
Russia
   

JTB collaborates with travel bloggers for an innovative marketing campaign
   
Jordan listed as one of Lonely Planet’s Top 10 travel destinations for 2012
   
RJ marks 48th anniversary
   
Queen Alia Airport serves 4 million passengers in first 9 months of 2011

FAM Trip of Medical Tourism Group to Jordan: The 7-man team representing insurance companies and tour operators specializing in medical tourism will travel to Jordan to get familiarized with the opportunities that Jordan service providers offer for international patients. The trip will include hotels and hospitals inspections, as well as a workshop to meet Jordanian hospitals one-to-one in Amman.
   
Co-op with South Cross Tour Operator: Co-op marketing activity with the very active Russian operator that consolidates seasonal charters to Amman. Commercials at 4 radio stations and online banners at 9 travel-related websites are aimed to support the operator’s sales to Jordan and to increase public awareness of the destination.
   
Co-op with KMP GROUP Tour Operator: Co-op marketing activity with one of the largest Russian operators. Online advertising banners and text-graphic announcements at 7 travel-related websites are complimented with the context advertising at yandex.ru and google.ru to support the operator’s sales to Jordan and to increase public awareness of the destination.
   
Co-op with Astravel Tour Operator: Co-op marketing activity with a strong operator actively promoting Jordan destination. Online advertising banners at 4 travel-related websites are complimented with the special project at a consumer website gooddays.ru to support the operator’s sales to Jordan and to increase public awareness of the destination.
   
Co-op with Tyche Tours Tour Operator: Online advertising banners at 4 travel-related websites are aimed at supporting the operator’s sales to Jordan in the New Year holidays and to increase public awareness of the destination.
   
Online Publications at RATA-NEWS: Series of publications devoted to Jordan in RATA-NEWS, the oldest (since 2000) and most subscribed newswire service in Russia run by the Russian Union of Tourism Industry (RUTI). The publications will target travel trade with latest news about JTB activities and updates on tourism in Jordan.
   
Online Advertising: Web banner advertising on the leading Russian websites and context advertising on the leading Russian search engines: yandex.ru google.ru. Advertising will target both end-consumers and travel trade. The activity is planned to promote Jordan destination before the traditional holiday season in Russia.
   
Print Advertising - Turizm i Otdykh Magazine: The Dead Sea image advertising is placed in 1 issue of the weekly Turizm i Otdykh (‘Tourism and Recreation’) Magazine. This placement addresses the 90000 audience of the magazine: end-consumers, Moscow-based and regional companies interested in arranging business and MICE travel, travel agencies in Moscow, Russian regions and in CIS.
   
Print Advertising – TTG Russia Newspaper: The Dead Sea image advertising is placed in December issue of TTG Russia Newspaper (part of global TTG - Travel Trade Gazette). Sized 130x180 mm, This placement addresses 12000 audience of the magazine: travel agencies, tour operators, hotels, airlines and NTOs; 5000 subscribers are based in Moscow. The advertising targets the travel trade.
   
ANTOR MICE Workshop: Participation of JTB in the specialized MICE workshop held by Association of National Tourism Offices in Russia (ANTOR) at Ritz-Carlton Hotel, Moscow. Jordan MICE opportunities will be presented by a speaker with 30-minute presentation, and a workshop table for negotiations. 700 agents and corporate buyers expected.
   
Print Advertising: The New Year will start with placements of JTB print advertising in leading trade media. The activity will be aimed at underlining strengths of Jordan destination and at highlighting the 200th anniversary of rediscovery of Petra, as well as Dead Sea and unique historic heritage of Jordan.


For more information please contact Ahmad Kraishan at Ahmad.K@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.