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Issue No. 28 -December / January 2012

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IN THIS ISSUE  
Spain
   

JTB collaborates with travel bloggers for an innovative marketing campaign
   
Jordan listed as one of Lonely Planet’s Top 10 travel destinations for 2012
   
RJ marks 48th anniversary
   
Queen Alia Airport serves 4 million passengers in first 9 months of 2011

CoMarketing with Travel Agencies Network Viajes Barceló: The campaign started in October, with an event with travel agents, point of sale advertising, and advertising in 32 Barceló web sites. During December the whole campaign will be finished with the last action:
  • Action in Online in Viajeros Barceló: Viajerosbarcelo.com is the content web page for Barceló Viajes, the main spot of our brand on the internet. It is where traffic is generated between clients, agencies and barceloviajes.com. The action is composed of two Jordan banners located on the home page for a period of a month: masthead rotational banner and a fixed small banner. From the banners an exclusive website can be accessed with a Jordan report and offers/proposals of trips from Barceló Collection. Permanent presence of the Jordan destination on the webpage when the action of Barceló Collection is over.
   
CoMarketing with Viajes El Corte Inglés: Advertising in the main national newspapers and radio stations.
   
Print Campaigns:
  • Finalising the campaign of 25 ½ colour pages (odd) national edition (except for Seville). In December they will be published the 2 last adverts. ABC is one of the national newspapers in Spain, with 850.000 readers daily.

  • Institutional advertising campaign in La Gaceta (national newspaper) of 7 ½ colour pages (odd) national edition.

  • Institutional advertising campaign in Alba (religious newsaper) of 2 colour pages (odd) national edition.
   
Forum at Tomás Moro University: Organization of a Forum about Jordan in the University Tomas Moro, of the Intereconomia Foundation. The content of the Forum will be a review of Jordan from a History and Arts point of view emphasizing the tourist attributes including the religious aspects and sites. The attendees will be students of the University. The event will be covered by the media of Intereconomía group: newspaper La Gaceta, religious newspaper Alba, Intereconomía radio satation, Intereconomía TV and Revista Diplomacia magazine.


For more information on any of the above activities, please contact Miss Luma Khatib at luma@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.