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Issue No. 28 -December / January 2012

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IN THIS ISSUE  
Swtizerland
   

JTB collaborates with travel bloggers for an innovative marketing campaign
   
Jordan listed as one of Lonely Planet’s Top 10 travel destinations for 2012
   
RJ marks 48th anniversary
   
Queen Alia Airport serves 4 million passengers in first 9 months of 2011

Window display campaign: In cooperation with TO Let’s Go Tours, JTB is doing a Jordan window display campaign in 24 travel agencies throughout Switzerland. The Jordan displays will also contain travel offers to Jordan and will create awareness amongst consumers passing by. Also in cooperation with Let’s Go Tours, JTB will publish an exclusive Jordan travel offer in popular travel magazine “Ferienwelt” which contains selected holiday destinations and travel offers.
   
Co-op marketing initiative: In cooperation with Swiss TO Holiday Maker Tours JTB will publish an exclusive Jordan folder with several travel offers to Jordan focusing on Aqaba as an ideal summer holiday destination.
   
Consumer fair in Zurich: JTB will participate in Switzerland’s major consumer travel fair “FESPO 2012” in Zurich. Jordan will have its own stand with 10 square meters decorated with Jordan pictures and all our brochures will be on display. This fair will be an excellent opportunity to promote Jordan as an all year destination to the Swiss consumers.
   
Jordan presentation: In cooperation with French Swiss TO Geo Découverte JTB will organize a Jordan evening for around 70 clients of this TO in order to present Jordan to them with a multimedia presentation, our brochures and personal information.


For more information please contact Ahmad Kraishan at Ahmad.K@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.