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Issue No. 28 -December / January 2012

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United Kingdom

JTB collaborates with travel bloggers for an innovative marketing campaign
Jordan listed as one of Lonely Planet’s Top 10 travel destinations for 2012
RJ marks 48th anniversary
Queen Alia Airport serves 4 million passengers in first 9 months of 2011

Theatre Advertising: Jordan Tourism Board continues to undertake a targeted advertising campaign in London aimed at the high-spending theatre going public. JTB ads will feature in theatre, ballet, film and music venues and programmes and the final insertions will take place in January 2012.
Meetings with TOs: Jordan Tourism Board will continue to meet with the UK tour operators to discuss the ongoing development of their programmes for 2012. This includes forward promotion of the 200th anniversary of Petra and associated events. A schedule for the events will be available shortly from JTB Head Office in Amman.
Co-op Advertising: Jordan Tourism Board has approved co-op marketing budget with up to 14 UK tour operators. These operators are a mixture of general and specialist niche market tour operators who sell various aspects of Jordan. To underpin the Awareness Campaign additional collaborative promotions are being considered to provide a call to action.
Online Campaign: Responsible Travel: Ongoing online promotion of Jordan as a destination within the responsibletravel.com portal to include content updates, ppc and seo, banner adverts and other advertising. Renewal of partnership is to cover a period of 24 months.
World Travel Market follow up: JTB London continues the follow up on trade contacts and opportunities that were presented at World Travel Market 2011. The presence of the newly appointed Minister for Tourism & Antiquities His Excellency Nayef Al-Fayez was instrumental in progressing discussions
Outdoor Campaign: The Consumer Awareness campaign concluded in November with activity with TV, Taxis and National Press & Magazine advertising as well as posters and billboards. The whole campaign was reinforced with digital elements to drive traffic to the online Treasure Hunt Game that is still in place on www.visitjordan.com. A significant increase in visitors to visitjordan was noted, in excess of +80% compared to the previous year. A further period of online activity to boost awareness is planned to start in January 2012.
New Jordan Agents Guide: Travel Daily Media will be promoting a new Travel Agents Guide to selling Jordan that will be active in from the end of December. The guide will have also a cruise page supplied by Thomson Cruise as a result of their interest in boosting their itineraries to Jordan.
New Jordan Consumer Guide: The Bradt Travel Guide to Jordan is being prepared to be published in 2012. Writers are travelling to Jordan in January to finish their research on the field. The cover and synopsis can be seen here: http://www.waterstones.com/waterstonesweb/products/carole+french/
Filming opportunity – Heaven on Earth: Heaven on Earth is a travel show currently being filmed for Channel 5 in the UK. Jordan will have two 8-minute slots on the show which will highlight the country’s natural beauty, as well as modern Jordan’s modern cities. Filming is expected to take place in Petra, Wadi Rum, the Dead Sea, Amman and more locations.

For more information on any of the above activities, please contact Mr Ahmad Al-Hmoud at Ahmad@visitjordan.com
For information on planned marketing activities for each of our source markets, please select a country from the list below.