Issue No. 28 . December -January 2012

Dear members and friends,

In our final newsletter for 2011, we would like to offer our sincerest hope for a brighter 2012. We are in the final stages of finalizing the Jordan Tourism Board strategy for 2012-2015, which promises to mark great strides for Jordan's tourism industry.

Next year holds great things in store; most importantly, the celebrations for the 200th anniversary of the rediscovery of Petra. We have already started with our Treasure Hunt campaign, with events planned throughout the coming year.

We wish you a great holiday season and best wishes for a prosperous 2012.

Jordan Tourism Board

JTB collaborates with travel bloggers
for an innovative marketing campaign
The Jordan Tourism Board (JTB) is excited to announce a unique marketing collaboration with travel bloggers. The concept, called iambassador, is the first of its kind involving the tourism board and eight travel bloggers

who have visited Jordan, leveraging the bloggers' published Jordan content and their social networks.

JTB is the proud sponsor of this innovative marketing campaign – a testament to its aim to continuously look for unique ways to promote Jordan. The campaign will kick off on December 15th 2011, with the bloggers showcasing Jordan as a featured destination on their blogs for a month. The campaign also includes a social media event spanning two days (December 15th and 16th) during which the bloggers will partner with Visit Jordan to create a media marketing blitz using their social media channels (Twitter, Facebook, and Google+, with Twitter being the primary platform) to promote Jordan.

For information on planned marketing activities for each of our source markets, please select a country from the list below.
Jordan listed as one of Lonely Planet's Top 10 travel destinations for 2012
The word is getting out that Jordan is not just about Petra and Indiana Jones. Yes, the ancient 'Red Rose city' is still the jewel in Jordan's crown, but sights such as Wadi Rum, Jerash and Madaba are adding weight to the country's tourism boom.

> RJ marks 48th anniversary

> Queen Alia Airport serves 4 million passengers in first 9
   months of 2011

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