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Issue No. 29 -February / March 2012

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IN THIS ISSUE  
Austria
   
Jordan tops Virtuoso’s picks for travel destinations in 2012 in interview on Fox News
   
Tourism board to focus on promoting religious sites in 2012
   
Announcements and things to look forward to in the next issue of the JTB Wire
   

Embark on an amazing adventure in Jordan
   

Dana Biosphere Reserve in Jordan is an eco-tourism oasis in the desert
   

Royal Jordanian suspends operations to five destinations

Outdoor advertising campaign: JTB is running an outdoor advertising campaign in Vienna using a MEGA billboard that has a size of 40 sq.m. and is located on one of the busiest highways in Vienna, which can generate up to 2,5 million monthly contacts. The campaign will run for a full year.
   
Online advertising campaign: JTB is placing an online banner onto the most important golf travel & lifestyle website to target new customers and develop new business to Jordan. The banner will be online for 12 months.
   
Print advertising campaign: JTB will run a series of Jordan ads in 2 of Austria’s major travel & lifestyle magazines: Reise Aktuell (circulation 50.000 copies) and Holiday Express (circulation 35.000 copies).
   
Religious Jordan presentations: In coop with religious TO Moser Reisen JTB will do several Jordan presentations at regional parishes and communities to promote religious tourism to Jordan.
   
Trade advertising campaign: JTB will run a series of Jordan ads in Austria’s major travel trade magazine tip (circulation 10.500). The “destination training” ads are aimed to educate and update the travel agents about the diverse tourism product of Jordan.
   
Co-op marketing: In co-op with TO Taipan Jordan will be featured as a selected travel destination in the special travel folder “News Reisen” which is published twice yearly by popular magazine News. This travel folder is distributed to around 250.000 readers.


For more information on any of the above activities, please contact Mr. Ahmad Kraishan at Ahmad.K@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.