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Issue No. 29 -February / March 2012

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Jordan tops Virtuoso’s picks for travel destinations in 2012 in interview on Fox News
Tourism board to focus on promoting religious sites in 2012
Announcements and things to look forward to in the next issue of the JTB Wire

Embark on an amazing adventure in Jordan

Dana Biosphere Reserve in Jordan is an eco-tourism oasis in the desert

Royal Jordanian suspends operations to five destinations

Jordan Presentations:
  • Organisation of 2 Jordan presentations with the upmarket target operator Azalai Travel. The first one, during lunch time, dedicated to trade agencies of Florence and province; the second dedicated to final consumer after dinner.
  • In collaboration with Etnia Travel tour operator and MSC Cruise, Jordan presentation during the MSC cruise Genova-Palermo. For the occasion MSC Cruise will launch the new Red Sea weekly Cruise stopping in Aqaba as from November 2nd, 2012.
Exhibition: Jordan will participate in the next edition of BIT Milan that will take place on February 16-19. For the new edition BIT will give us a conference room to present Jordan to consumers and trade free of charge.
Promotion of Petra anniversary: The co-partnership with the leading TO Eden Viaggi for the promotion of Petra 2012 in the Italian market is still active. The actions include a training program for the Eden booking dept, printing of 2000 newsletters and distribution of 1000 windows displays dedicated to Petra 2012 to top travel agencies scattered throughout Italy.
Promotion: JTB consumer promotion at Auchan Shopping Centers. The Jordan promotion will be organised in the Auchan malls of Piedmont and Lombardia where Auchan has dozen of Hypermarket to promote Jordan starting from Petra 2012 anniversary. The project will include a consumer competition to win Jordan, in collaboration with a famous tour operator specialised in Jordan offering the Jordan packages to the winners.
Radio press trip: A team of CAPITAL RADIO, one of the most important Italian commercial radio, will travel Jordan for one week of daily shows telling beauties of Jordan.

For more information on any of the above activities, please contact Miss Luma Khatib at luma@visitjordan.com
For information on planned marketing activities for each of our source markets, please select a country from the list below.