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Issue No. 29 -February / March 2012

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IN THIS ISSUE  
Russia
   
Jordan tops Virtuoso’s picks for travel destinations in 2012 in interview on Fox News
   
Tourism board to focus on promoting religious sites in 2012
   
Announcements and things to look forward to in the next issue of the JTB Wire
   

Embark on an amazing adventure in Jordan
   

Dana Biosphere Reserve in Jordan is an eco-tourism oasis in the desert
   

Royal Jordanian suspends operations to five destinations

Distribution of JTB Faith & Religion Brochure: JTB ‘Faith & Religion’ Brochure delivered directly to pilgrimage centers in Moscow, St.Petersburg, Nizhny Novgorod, Samara and Ekaterinburg, and further distributed to specialized agencies and local parishes. The brochure will be distributed before Mitt Exhibition with an invitation to the Jordan stand to meet Jordan operators. The purpose of the activity is to increase number of pilgrims to Jordan.
   
VisitJordan Academy in Russian Language: JTB launches the Russian-language version of VisitJordan Academy online training program for tour operators and travel agencies. The purpose of the activity is to expand the sales network on destination by attracting new agents in Russia.
   
Print Advertising - Turizm i Otdykh Magazine: The image advertising is placed in February #7 issue of the weekly Turizm i Otdykh (‘Tourism and Recreation’) Magazine. This placement addresses the 90000 audience of the magazine: end-consumers, Moscow-based and regional companies interested in arranging business and MICE travel, travel agencies in Moscow, Russian regions and in CIS.
   
Online Advertising Campaign: Web banner advertising on the leading Russian websites. Advertising will target both end-consumers and travel trade and will have clear thematic messages: religious & spiritual tourism, wellness & leisure. The activity is planned to promote Jordan destination and to increase the number of website visits to visitjordan.com website.
   
E-Marketing Newsletters: JTB in Russia press-releases and newsletters mailed regularly to travel trade, media and registered consumers. This regular activity is aimed at distribution of Jordan destination news and announcements. E-mailing is a direct hit on target audience that guarantees increased awareness about Jordan.
   
Print Advertising – TTG Russia Newspaper: The image advertising is placed in March issue of TTG Russia Newspaper (part of global TTG - Travel Trade Gazette). This placement addresses 12000 audience of the magazine: travel agencies, tour operators, hotels, airlines and NTOs; 5000 subscribers are based in Moscow. The advertising targets the travel trade.
   
Print Advertising – Medical & Health Tourism Magazine: Special block devoted to Jordan healthcare facilities and opportunities of medical and wellness tourism to Jordan is placed in the most important specialized medical tourism publication – ‘Medical & Health Tourism Magazine’. This placement addresses the 32900 audience of readers across Russia and Eastern Europe, and also the attendees of Moscow Medical & Health Tourism Congress – the prime event in the industry. The purpose of the activity is to increase awareness among medical sector and to increase enquiries and sales generated in the medical tourism segment.
   
Print Advertising – Who is Who. Medical & Health Tourism: Image advertizing and detailed information entries are placed in the annual business directory – ‘Who is Who. Medical & Health Tourism’. This placement addresses the 40000 audience of readers across Russia and Eastern Europe, and also the visitors to Moscow Medical & Health Tourism Exhibition. The purpose of the activity is to increase awareness among medical sector and to increase enquiries and sales generated in the medical tourism segment.
   
Series of Radio Programs Devoted to Religious Tourism : Before Easter Holiday, the most popular religious radio, Radonezh FM, shall air the series of stories about Biblical places in Jordan. The purpose of the activity is to increase number of pilgrims to Jordan.
   
Outdoor Advertising Campaign in Moscow: Advertising billboards shall be placed in the streets of Moscow: over 60 billboards for a month sized 6m x 3m. The campaign addresses end-consumers with the images of most famous tourist attractions in Jordan with an accent on the 200th anniversary of re-discovery of Petra, the pilgrimage opportunities, and medical & wellness tourism.
   
MITT 2012 Exhibition: JTB and Jordan service providers will participate in MITT 2012, the largest travel trade show in the CIS region. With overall attendance at 80,000 visitors and massive press coverage, this exhibition will be a place to hold negotiations with Russian operators, as well as to present Jordan travel destination to the general public.


For more information on any of the above activities, please contact Mr. Ahmad Kraishan at Ahmad.K@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.