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Issue No. 30 -April / May 2012

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IN THIS ISSUE  
Austria
   
Cirque du Soleil presents Saltimbanco for the first time in Jordan
   
Royal Jordanian and Gulf Air enter into full codeshare
   
Premier of the new TV ad to promote Jordan in the GCC
   

Jordan wins Guinness record for World’s Largest Sand Structure
   

Jordan banner ads and online advertising: Jordan will be present on major news and travel websites such as orf.at, diepresse.com, derstandard.at, joe24.at, wetter.at, viennainfo.at...etc. Expected 600,000 impressions.
   
Co-op ads:
  • In coop with TO Botros Tours we will publish a special Jordan travel offer in the major Austrian newspaper Kronenzeitung whose distribution for its Sunday edition is 1,6 million copies.
  • In coop with TO Pur Touristik we will publish a full page special Jordan travel offer in the Krone Bonus Card folder with selected offers which is sent to 1,3 million members.
   
Ad in Cercle Diplomatique: target new customers in the diplomatic and economical circles in Austria and with publishing this Jordan image ad we will receive an additional 4 pages of PR about Jordan. Circulation: 35,000 copies.
   
60 minutes radio feature on “Radio Stephansdom”: Mainly focusing biblical and cultural sites, interview with a member of the catholic hierarchy if possible, focus of this trip is the promotion of religious tourism..
   
Jordan Night in Vienna: In coop with TO Botros Tours, Mövenpick Hotels and Austrian Airlines, JTB will organize a special Jordan night for travel agents in an oriental restaurant with a multimedia presentation of Jordan and Arabic food and atmosphere. There will also be a raffle with a trip to Jordan to be won.
   
Trade show in Graz, Leoben, Klagenfurt: This trade road show under the roof of Corps Touristique Austria aims to train the travel trade about the diverse tourism product of Jordan and update them about new developments, trends and events.


For more information on any of the above activities, please contact Mr. Ahmad Kraishan at Ahmad.K@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.