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Issue No. 30 -April / May 2012

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IN THIS ISSUE  
GCC
   
Cirque du Soleil presents Saltimbanco for the first time in Jordan
   
Royal Jordanian and Gulf Air enter into full codeshare
   
Premier of the new TV ad to promote Jordan in the GCC
   

Jordan wins Guinness record for World’s Largest Sand Structure
   
Media trips:
  • Travel writer for Aquarius magazine, a family and women’s magazine in the UAE, will tour Jordan with a focus on family, wellness, and adventure. Circulation: 26,000 and 10,000 online.
  • Travel writer for Sayidati and Heya magazines, will write about family, women’s interests, and luxury social events. Circulation: 40,000, and 15000 online.
   
Al Rais event in Dubai Mall: Targeting upper class consumers in UAE, both local and expatriates, with the participation of 10 tourism boards in April.
   
Road show in -Jeddah-Kuwait-Muscat-Doha: Inviting around 100-150 of both trade and media. Four Jordanian TOs, 1 hotel and ASEZA are attending alongside JTB from 7th April -11th April, targeting trade and media in those cities and gathering them with Jordanian TOs to conduct business and enhance Jordan sales and image.
   
Al Riyadh Travel Show: Targeting upper class consumers in KSA, both local and expatriates. Alongside JTB, 2 local TOs, 1 hotel and ASEZA are attending.
   
Mall campaigns in Riyadh, Jeddah, and Kuwait: 6 malls in Riyadh, 6 in Jeddah, and 2 in Kuwait will display 99 screens distributed in most social areas (centres, malls and famous cafes) to push Jordan as a travel destination for summer vacations.
   
TV campaigns with OSN, MBC and Rotana Group: Media campaign with OSN channels start in May and continue toward the end of the year. Campaign with MBC group continues for the fourth consecutive year, with Jordan reports appearing on the morning show and on Al Arabiyya. A 30-minute show, Mahatat, will showcase a Saudi family touring the most famous touristic sites in Jordan, will air end of May on Al Arabiyya. A 30-second ad will air for the rest of the year on OSN, MBC, and Rotana Group channels.

   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.