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Issue No. 30 -April / May 2012

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Cirque du Soleil presents Saltimbanco for the first time in Jordan
Royal Jordanian and Gulf Air enter into full codeshare
Premier of the new TV ad to promote Jordan in the GCC

Jordan wins Guinness record for World’s Largest Sand Structure
Co-op marketing activities:
  • JTB Germany organises a coop marketing campaign with FIT Reisen to push the medical wellness sector which targets the consumer directly
  • JTB Germany organises a coop ad campaign with Diamir Erlebnisreisen to push the active and adventure sector and organises a consumer information event
  • JTB Germany organises a coop marketing campaign with Phönix Reisen and distributes towards the travel agents to push the bookings
  • JTB Germany holds a trade education road show in five cities throughout Germany to promote Jordan to more than 500 travel agents.
Exhibitions: IMEX in Frankfurt: Biggest MICE show, held from the 22nd until 24th of May.
Online training for travel agents throughout Germany: Online training for the German trade industry to train them on how to sell Jordan.
Trade newsletter: JTB Germany will write and issue the Jordan newsletter with relevant information on Jordan and its tourism products / developments to be sent to a wide media list as well as the trade contacts.

For more information on any of the above activities, please contact Miss Sireen Awwad at Sireen@visitjordan.com
For information on planned marketing activities for each of our source markets, please select a country from the list below.