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Issue No. 30 -April / May 2012

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IN THIS ISSUE  
Russia
   
Cirque du Soleil presents Saltimbanco for the first time in Jordan
   
Royal Jordanian and Gulf Air enter into full codeshare
   
Premier of the new TV ad to promote Jordan in the GCC
   

Jordan wins Guinness record for World’s Largest Sand Structure
   

Print advertising: Tourism and Recreation (Turizm i Otdykh) is a weekly information and advertising magazine containing a wide range of services in tourist business. The magazine places Russian and foreign ads, announces a large choice of tours for all tastes and financial capacities.
   
Online advertising:
  • On tophotels.ru - This is the most well known web portal in Russia, where concentrated the descriptions and the reviews from the clients of the most hotels all over the world. More then 2 000 000 tourists per month use this web site to search the hotel for their holidays.
  • On tourprom.ru - This is one of the main tourism web portals in Russia. This is a great B2B tool in tourism. Most of agencies visited this web portal to get the last information and news in tourism segment. All tourism news firstly published here.
  • On travel.mail.ru - mail.ru is one of the global search systems among Russian people which consist of different portals, one of them is a travel.mail.ru, which is used to search information about the destinations, to get the last news etc.
   
TV advertising: ‘Moskva 24’ channel is a twenty-four-hour informational channel launched by Moscow government and focused on all ten boroughs of Moscow City. The channel delivers all news happening in the city as well as cultural events, new technologies overview and other useful and interesting programs. ‘Moskva 24’ is viewed by 5 mln. household audience and available via cable and multiservice networks and in the Internet – www.m24.ru. ‘Moskva 24’ is a prototype channel of NY1.
   
Media trips: Writers will tour Jordan for coverage in 7 Days, Afisha, Tourist, WhoIsWho, Samaya, Freetime, and Ural Airlines.
   
Palm Week Exhibition in Moscow: A separate stand devoted to Jordan. During a week we will make a series of seminars about Jordan as a Holy Land, we will spread brochures about Jordan and inform visitors about most important places for Christians.The aim is to inform Russian people that Jordan is a Holy Land and there are a lot of places which are interested to every Christian person.
   
Otdih bez graniz in St. Petersburg: during this exhibition we will gather agencies who have a great potential for selling Jordan and inform them about our news and product. We will make meetings with the global TO to speak with them about the cooperation in promoting Jordan among population of St. Petersburg
   
Exhibition KITS 2012 in Kazan: This exhibition provides for us an opportunity to meet our target audience and to involve them into the Jordan destination.
   
Radio programs on radio Radonezh: We invite a representative of a Pilgrim Centre to tell about the tour packages and also experienced pilgrimage familiar to religious theme. Programs will be prepared on the 29-30.03.2012 and aired in April after Easter and after presenting Jordan as Biblical Land at ‘Palm Week’ Exhibition on April 02-08.


For more information on any of the above activities, please contact Mr. Ahmad Kraishan at Ahmad.K@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.