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Issue No. 30 -April / May 2012

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Cirque du Soleil presents Saltimbanco for the first time in Jordan
Royal Jordanian and Gulf Air enter into full codeshare
Premier of the new TV ad to promote Jordan in the GCC

Jordan wins Guinness record for World’s Largest Sand Structure

TV spots: We will do 96 spots on Telemadrid of the Madrid Region
Media trips:
  • Writer for De Viajes + Novias de España (a travel magazine, and a bridal magazine, respectively), will tour Jordan focusing on its offerings for honeymooners.
  • An adventure writer, a travel writer, and a photographer for Aire Libre, T&A, Oxigeno, Top Viajes and Sport Life, will tour Jordan with the aim of showcasing Jordan’s adventure tourism offerings.
  • A travel reporter and cameraman for Antena3 TV.com + HOLA!.com + Ganas de Viajar + Nova TV + Vanity Fair will record several different videos for publication.
Launch of the album and videoclip of singer Manu Tenorio: The videoclip of the first single and the cover of the album have been shot in Jordan. The singer will do an acustic concert and sign albums. Then the videoclip will be launched in a very popular program of leader TV Station T5.
Co-op activities:
  • Co-marketing with Viajes El Corte Inglés - Advertising in leading newspapers and radios.
  • Co-marketing with Politours - The seminars will consist in the destination presentation plus a cocktail/lunch in Madrid, Barcelona, Valencia, Santiago, Bilbao, Sevilla, Málaga, Pamplona.
Radio campaign to promote religious tourism: The campaign will be in ES RADIO, a very conservative radio station, their listeners are right party oriented and very religious.

For more information on any of the above activities, please contact Miss Luma Khatib at luma@visitjordan.com
For information on planned marketing activities for each of our source markets, please select a country from the list below.