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Issue No. 30 -April / May 2012

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IN THIS ISSUE  
Switzerland
   
Cirque du Soleil presents Saltimbanco for the first time in Jordan
   
Royal Jordanian and Gulf Air enter into full codeshare
   
Premier of the new TV ad to promote Jordan in the GCC
   

Jordan wins Guinness record for World’s Largest Sand Structure
   
Online advertising:
  • Jordan will be present on major news and travel websites such as viamichelin.ch, hotels.ch, expedia.ch, urlaub.ch, map24.ch, etc…
  • Traveltip is one of the major Swiss consumer travel magazines and our Jordan image ad will reach over 200.000 readers.
   
Jordan Night in Geneva: In coop with TO Tourorient, Mövenpick Hotels and RJ, JTB will organize a special Jordan night for travel agents in an oriental restaurant with Arabic food and music. We will do a Jordan presentation and inform the agents about the diverse tourism product and news and events.
   
Window displays: In coop with TO Let’s Go Tours we are decorating the windows of selected travel agencies with Jordan images and travel offers
   
Outdoor advertising campaign on public transport in Zurich, Berne and Geneva: Public transport like buses and trams to promote Jordan on a large scale to the consumers in Switzerland with the focus on the 200th anniversary of the rediscovery of Petra


For more information on any of the above activities, please contact Mr. Ahmad Kraishan at Ahmad.K@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.