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Issue No. 30 -April / May 2012

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United Kingdom
Cirque du Soleil presents Saltimbanco for the first time in Jordan
Royal Jordanian and Gulf Air enter into full codeshare
Premier of the new TV ad to promote Jordan in the GCC

Jordan wins Guinness record for World’s Largest Sand Structure
Print advertising:
  • Full page advert on page 13 of the March/April edition of Selling Short Breaks & Holidays. Supported by image of the Treasury on the front cover of the publication and 4 pages of editorial.
  • Full page advert on page 6 of the Kids section of the April edition of Food & Travel. Supported by image of the Treasury on the front cover of the publication and a page of editorial.
Media trips:
  • Business travel writer for Business Travel Magazine will write a story about doing business in Amman.
  • Writer for Voyager magazine will cover eco-tourism in Jordan.
BRIGHT travel agent training: Part of the regional BRIGHT travel agent training programme which takes place throughout the year. Evening training session on Jordan with the BRIGHT members. Approximately 50 travel agents to be introduced to or learn more about tourism to Jordan.
Exhibiting in the ‘World of Gardens’ at the Royal Horticultural Society Hampton Court Flower Show July 2012: An ideal opportunity to showcase Jordan to the core demographic of wealthy professionals in the 50+ age bracket. The Flower Show will be heavily promoted by the RHS and will include 160K visitors to the show itself, 300k+ unique visits to the web site, over 4 million viewers of coverage on BBC TV channels. JTB have commissioned a ‘Jordan Garden’ in the 2012 Show and preparations are already well under way. The garden designer, Paul Hervey-Brooks, was hosted by JTB in Amman in March and the garden designs are now approved. Activity is in hand to secure a tour operator partner to join JTB on the garden and promote a suitable call to action. Sales of tickets for the show are already running 30% ahead of last year. The fact that large parts of southern UK are under drought conditions this year places even more emphasis on the importance of drought resistant plants, such as those that will be placed in the Jordan Garden.

For more information on any of the above activities, please contact Mr Ahmad Al-Hmoud at Ahmad@visitjordan.com
For information on planned marketing activities for each of our source markets, please select a country from the list below.