<< Click here to go to VisitJordan.com
Issue No. 30 -April / May 2012

Click to view full issue

IN THIS ISSUE  
United States
   
Cirque du Soleil presents Saltimbanco for the first time in Jordan
   
Royal Jordanian and Gulf Air enter into full codeshare
   
Premier of the new TV ad to promote Jordan in the GCC
   

Jordan wins Guinness record for World’s Largest Sand Structure
   
Advertorials:
  • 4 page advertorial focusing on Jordanian’s culinary delicacies including visits to the winery and the Olive tour will be published in The Travel Magazine (Signature Network). Signature wrote the content while JTBNA provided pictures.
  • Canada - The double spread advertorial in Outpost Magazine will be about the 50th anniversary of the filming of Lawrence of Arabia and the Wadi Rum desert.
   
Online advertising:
  • An online banner ad on Jordan will be running for 2 weeks on culinarytravelspecialist.com
  • An Enewsletter on Jordan will be sent to a targeted consumer database of 720,000 contacts from the Signature Travel Network
   
Media trips:
  • In celebration of the 50th anniversary of the filming of Lawrence of Arabia, this press trip’s theme is “Following in the Footsteps of Lawrence”, visiting sites that are significant to his life while in Jordan.
  • Scouting trip for Jack Hanna’s Into the Wild” and “Jack Hanna’s Wild Countdown”, Jungle Jack Productions/Spectrum Productions - Into the Wild”, is a nationally syndicated weekly TV series in the US. “Wild Countdown” is a nationally-broadcast weekly series in the US on ABC. The shoot in Jordan will generate probably 2-3 episodes of the weekly “Into The Wild” show. Segments from the shoot in Jordan may also appear in future episodes of “Wild Countdown”!
   
Conventions:
  • Associated Church Press (ACP) Convention - JTBNA will sponsor and exhibit at the annual conference of the Associated Church Press (ACP). ACP is the oldest interdenominational religious press association in North America. ACP members regularly participate in Jordan press tours and ACP outlets are primary editorial and advertising distribution channels to the religious community (mostly mainline Protestant).
  • Evangelical Press Association (EPA) Convention - JTBNA will exhibit at the annual gathering of the Evangelical Press Association (EPA), the world’s largest professional organization for the evangelical periodical publishing industry. EPA members regularly participate in Jordan press tours and EPA outlets are primary editorial and advertising distribution channels to the evangelical religious community throughout North America.



For more information on any of the above activities, please contact Mr. Mahfouz Kishek at Mahfouz@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.