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Issue No. 31 -June / July 2012

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JTB organizes its first international conference, in cooperation with the UNWTO & WTTC
India, Jordan look to boost tourism cooperation
King inaugurates Prophet Mohammad museum
Kingdom set to tap tourism season

Launch of the 99 Things to Do in Amman list

Co-op campaigns:
  • A co-op ad campaign with Diamir Erlebnisreisen in the newspaper magazine ZEIT.
  • A co-op ad campaign with DAV Summit Club in the active outdoor magazine “Panorama” including editorial feature.
  • A co-op marketing campaign with Phönix Reisen and distributed to travel agents to push bookings.
  • A co-op marketing campaign with Windrose Fernreisen, distributed in a consumer mailing to their top clients.
  • A trade education roadshow will be held in five cities throughout Germany to promote Jordan to more than 500 travel agents.
Press & FAM trips:
  • Group press trips in cooperation with Mövenpick Hotels with the focus on history and biblical sights in Jordan.
  • Individual press trips following the Seizing Tourism Market Opportunities in Times of Rapid Change Conference.
  • 10 tour operators attending the Seizing Tourism Market Opportunities in Times of Rapid Change Conference will go on a FAM trip to familiarize themselves with Jordan.
Online training for travel agents throughout Germany: Online training for the German trade industry to train them on how to sell Jordan.
Trade newsletter: JTB Germany will write and issue the Jordan newsletter with relevant information on Jordan and its tourism products / developments to be sent to a wide media list as well as the trade contacts.

For more information on any of the above activities, please contact Mr. Sami Harfoushi at sami.h@visitjordan.com.
For information on planned marketing activities for each of our source markets, please select a country from the list below.