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Issue No. 31 -June / July 2012

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IN THIS ISSUE  
Italy
   
JTB organizes its first international conference, in cooperation with the UNWTO & WTTC
   
India, Jordan look to boost tourism cooperation
   
King inaugurates Prophet Mohammad museum
   
Kingdom set to tap tourism season
   

Launch of the 99 Things to Do in Amman list
   

Ads with religious focus:
  • Ad in Famiglia Cristiana, dedicated to religious sites in Jordan in the most important Catholic weekly magazine with million readers (1,385,195 readers).
  • Ad in Vivere in armonia, dedicated to religious sites in Jordan. Circulation: 300,972.
  • Feature in important daily Catholic newspapers, Avvenire and Luoghi dell’infinito, dedicated to the Biblical sites in Jordan.
   
Ad to promote the 200th anniversary in Petra: Published in the popular history magazine, ARCHEO
   
Promotional campaign dedicated to tourist sites and to the Petra 2012 celebrations to be published in VIAGGIANDO, ESPANSIONE and ESPANSIONE WEEK in June.
   
One month online campaign on a main e-commerce tourism web site: Banners linked to www.visitjordan.com and mini website dedicated to commercial offers for Jordan on www.tui.it; www.leiweb.it; www.corriere.it
   
Press trips: BBC History (Italy) covering Petra, Lawrence of Arabia sites (Wadi Rum), and the Desert Castles.
   
Shopping malls promotion: A one week of promotion of Jordan in 4 of the biggest shopping malls in northern Italy. A big pop up panel, a desk with a hostess and a fortune wheel to promote Jordan, distribute gadgets and information about the destination. In malls in Milan (2), Turin, and Cuneo.
   
Business Lunches: A face to face meet up with the top local travel agencies with one of the leading tour operators on the destination. The first appointment of the five business lunches will be dedicated to Jordan, organized in partnership with leading TO Best Tours for the top travel agencies based in the area. The event will concentrate on a presentation of Jordan by JTB and Jordan tours by Best Tours/Kuoni.
   
Workshop in partnership with TO Brevivet: A 3 hour workshop dedicated to Jordan, attended by 50 to 60 travel agents, religious promoters, and priests. The workshop will be followed by a raffle, to win a trip to Jordan (offered by Brevivet) and dinner for all attendees. The workshop is intended to promote Jordan as a religious and cultural destination in 2012 to increase pilgrimage to Jordan.
   
Attendance at the Seizing Tourism Market Opportunities in Times of Rapid Change Conference: The JTB Italy team has invited 15 tour operators specialised in Jordan and 6 top journalists from trade magazines to cover the conference and the post-conference tours of Jordan.
   
Jordan promotion to consumer and trade in co-op with King Holidays: Promoting Jordan as a travel destination to consumers in Italy, to be published in the trade magazines TTG Italia (4 issues) and Travel Quotidiano (6 issues).
   
Advertising in co-op with Viaggi del Turchese : Viaggi del Turchese is the number one tour operator for volume of traffic from Italy to Jordan and they operate with a weekly charter flight from Bergamo to Aqaba. For JTB it is fundamental to support them and help them to resume the second charter from Bologna like in 2010. Four insertions dedicated to Jordan in the main Italian newspaper Il Corriere della Sera with a readership of more than 2 million. The ad is aimed to reach the final consumer. Turchese is also involved in the campaign with TUI, offering 2 packages for 4 people to the winner of the contest.


For more information on any of the above activities, please contact Miss Luma Khatib at luma@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.