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Issue No. 31 -June / July 2012

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Social Media Activities
JTB organizes its first international conference, in cooperation with the UNWTO & WTTC
India, Jordan look to boost tourism cooperation
King inaugurates Prophet Mohammad museum
Kingdom set to tap tourism season

Launch of the 99 Things to Do in Amman list

Facebook ads: Ads to promote the official Visit Jordan Facebook Page have been running in select source markets for Jordan, as well as other markets worldwide, with great results. The page has grown from 5,000 before ads to over 50,000 fans and growing rapidly.
JTB will partner with G Adventures in August for a social media competition. G Adventures is a global tour operator, very active on social media. They will give away one of their Jordan tours to one of their 300,000 Facebook fans, and feature Jordan on their blog for the week of the competition. JTB will be providing airfare to the winners of the contest.
JTB will be partnering with Tripwolf to create 5 guides to Jordan, with the following themes: Petra, Culinary, Adventure, Dead Sea, and Amman. A banner ad campaign will also launch, as well as inserts into the Tripwolf newsletter.
JTB will partner with HostelBookers in September to promote the budget options in Jordan, as well as three main cities: Petra, Amman, and Aqaba. A landing page highlighting Jordan will be created, as well as a social media competition, blog posts, and newsletter inserts and banner advertising on the hostelbookers.com site.
We’re concurring video: timelapse videos of Jordan, Petra, Amman, and Wadi Rum, as well as new and fun video content will be launching on our YouTube channel in the following months.
For information on planned marketing activities for each of our source markets, please select a country from the list below.