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Issue No. 31 -June / July 2012

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IN THIS ISSUE  
Switzerland
   
JTB organizes its first international conference, in cooperation with the UNWTO & WTTC
   
India, Jordan look to boost tourism cooperation
   
King inaugurates Prophet Mohammad museum
   
Kingdom set to tap tourism season
   

Launch of the 99 Things to Do in Amman list
   

Online advertising: Banner advertising on viamichelin.ch, hotels.ch, expedia.ch, urlaub.ch, map24.ch, reaching over 960,000 impressions.
   
Print advertising: Où magazine & Traveltip magazine - both glossy and high-end travel magazines published in the French part of Switzerland and our Jordan image ad will reach over 200.000 readers.
   
Co-op activities: In partnership with TO Let’s Go Tours, decorated windows of selected travel agencies with Jordan images and travel offers will create awareness of Jordan and attract customers.
   
Outdoor advertising campaign in Zurich, Berne and Geneva to create awareness of Jordan, attract attention and encourage consumers to travel to Jordan : Using buses and trams to promote Jordan on a large scale to the consumers with the focus on the 200th anniversary of the rediscovery of Petra. We will have 19 bus lines and 4 tramlines altogether displaying the Jordan images during a period of 4 weeks.


For more information on any of the above activities, please contact Mr. Ahmad Kraishan at Ahmad.K@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.