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Issue No. 31 -June / July 2012

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United Kingdom
JTB organizes its first international conference, in cooperation with the UNWTO & WTTC
India, Jordan look to boost tourism cooperation
King inaugurates Prophet Mohammad museum
Kingdom set to tap tourism season

Launch of the 99 Things to Do in Amman list

Print advertising:
  • National Geographic Traveller: Full page advert for both the May/June and July/August issue. National Geographic Traveller is a key publication to reach the JTB target group and the perfect opportunity to highlight the anniversary of the rediscovery of Petra and the rerelease of Lawrence of Arabia.
  • Wanderlust: Full page advert in the May/June issue. Double page advertorial in July/August to coincide with the 200th anniversary of Petra. JTB committed to an advert in the magazine to increase the impact of the editorial coverage. As Wanderlust is covering extensively the anniversary of Petra – the last front cover was about Petra – this is an excellent opportunity to maintain JTB presence.
  • Journeys: This magazine was launched in April and focuses on experiential travel - life enriching, immersive, authentic, transformative travel experiences. In order, to maximize the exposure of Jordan, the editorial team has given Jordan a short news story in “Scoop” covering the Petra anniversary so there is a tie-in to the advert as well.
Press trips:
  • The Telegraph: The journalist travelled to Jordan to unearth the inspiration behind the Discover Jordan garden at the RHS Hampton Court Flower Show. The article is expected to be published around the dates of the flower show this July.
  • BBC4: A small production crew travelled to Jordan in mid-May to film part of a documentary on the History of Islamic Art. The crew visited Jerash, The Amman Museum, Qasr Amrah Desert Palace and Qasr Kharana Desert Palace. The show will be presented by The Sunday Times art critic, Waldemar Januszczak, and is scheduled to air later this year. Brighter Group to confirm date of the coverage at the end of July.
  • Conde Nast Traveller: Noted Welsh actor, writer, comedian and presenter Griff Rhys Jones travelled to Jordan at the end of May for a feature in Condé Nast Traveller. The focus of Griff’s trip was ‘getting away from it all’ and experiencing a unique destination. Griff visited the Dead Sea, Petra, Wadi Rum and Jerash. The feature is expected to be published in the September issue. Not reported in previous newsletter as opportunity was presented at the end of April.
  • Easyliving.co.uk: A review of the Feynan Eco Lodge. Hazel will also include details of the Jordan Tourism Board website and activities available in Jordan. Not included in the previous newsletter as opportunity presented mid-April.
  • Buying Business Travel: Paul Revel travelled to Jordan at the end of May to cover the MICE facilities available in Jordan. Paul experienced five-star hotels throughout the country, including Amman, Dead Sea and Petra, as well as overnight with the Bedouin at Wadi Rum. Paul also visited select conference centres. Not reported in the previous newsletter as opportunity not presented until mid-May.
  • EasyJet: Media will attend ceremony for easyJet’s naming of a plane – some media will do only a short, two-day press trip focussing on Petra, while others will take part in an extended itinerary to include Wadi Rum to focus on the Lawrence of Arabia in celebration of the 50th anniversary Blu Ray rerelease. Sony may also be involved in the Lawrence of Arabia itinerary.
Royal Horticultural Society Hampton Court Flower Show July 2012: An ideal opportunity to showcase Jordan to the core demographic of wealthy professionals in the 50+ age bracket. The Flower Show will be heavily promoted by the RHS and will include 160K visitors to the show itself, 300k+ unique visits to the web site, over 4 million viewers of coverage on BBC TV channels. JTB have commissioned a ‘Discover Jordan Garden’ in the 2012 Show and preparations are already well under way. The garden designer, Paul Hervey-Brooks, was hosted by JTB in Amman in March and the garden designs are approved and showcase the best of Jordan’s biodiversity, and will also celebrate the 200th anniversary of the rediscovery of Petra.

JTB is partnering with Tour Operator Cox & Kings on this event and are creating collateral to ensure the garden inspires travel to Jordan and gives visitors to the ‘Discover Jordan Garden’ the opportunity to book a trip to Jordan. Cox & Kings are providing a competition. Sales of tickets for the show are already running 30% ahead of last year. The fact that large parts of southern UK are under drought conditions this year places even more emphasis on the importance of drought-resistant plants, such as those that will be placed in the Jordan Garden.
Anglo Jordanian Dinner: JTB will host a table for 10 people to invite key contacts from trade in order to promote Jordan and build closer links with the Anglo Jordanian society. This event is important to Jordan as it will be in the presence of HRH Prince El Hassan bin Talal, HRH Princess Sarvath and HRH the Duke of Kent.

For more information on any of the above activities, please contact Mr. Ahmad Kraishan at Ahmad.K@visitjordan.com
For information on planned marketing activities for each of our source markets, please select a country from the list below.