Issue No. 31 -June / July 2012

Dear members and friends,

We kicked off the summer with excitement...our first international conference, Seizing Tourism Market Opportunities in Times of Rapid Change, under the patronage of HM King Abdullah, and organized in cooperation with the UNWTO, the WTTC, and the Ministry of Tourism & Antiquities. It was an overwhelming success, with over 400 attendees, and scores of travel news writers and journalists covering the event, not to mention the Jordan post-conference tours.

While the conference was a thrilling start, it doesn’t stop there. We’re launching several exciting campaigns through our social media channels, as well as coming to a close of the Treasure Hunt campaign as the 200th anniversary of Petra fast approaches in August.

We have been monitoring the numbers of arrivals from the GCC, our number one source market, and they have been steadily increasing. This is due in part to the campaign on MBC, Al Arabiyya, and Rotana & OSN, with featured reports on their morning show and a TV spot campaign. In addition, our family brochure and summer event pamphlet are being distributed at the Al-Omari land border.

There are a lot of links and great information about our work in this edition of the JTB Wire...get to exploring. And don’t forget to check back for the next edition of the JTB Wire in September; it’s going to feature the winners of the Treasure Hunt, as well as a few of our new video ventures.

All the best,
Dr. Abed Al Razzaq I. Arabiyyat
Managing Director

JTB organizes its first international conference, in cooperation with the UNWTO & WTTC

The International Conference on Seizing Tourism Market Opportunities in Times of Rapid Change took place on June 5-7, 2012, under the patronage of His Majesty King Abdullah II Ibn Al-Hussein, at the King Hussein Bin Talal Convention Center at the Dead Sea in Jordan.....

 

> India, Jordan look to boost tourism cooperation
> King inaugurates Prophet Mohammad museum
> Kingdom set to tap tourism season
> Launch of the 99 Things to Do in Amman list
For information on planned marketing activities for each of our source markets, please select a country from the list below.
> Lego Indiana Jones at Petra.
> Star Trails in Wadi Rum.
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