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Issue No. 32 -August / September 2012

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IN THIS ISSUE  
Austria
   
Tourism investments at Dead Sea expected to reach JD300m this year
   
JTB in collaboration with KHBTCC go the extra mile to promote Jordan at EULAR 2012 in Berlin
   
For the second year, Citadel Nights lights up Amman’s highest hill
   
New tourist trails launched
   

Enter the Jordan Box Giveaway
   

Print Advertising:
  • Reisetipps: ½ page ad, 77.000 copies. This popular travel magazine is read by 150.000 people and we want to promote Jordan as a safe and diverse destination in the Middle East by publishing our Jordan image ad.
  • T.A.I.: 1/5 page ad, 12.400 copies. T.A.I. is one of the major Austrian professional trade magazines. We will have a series of Jordan trade ads in this magazine to educate the travel trade with different themed ads about Jordan e.g. culture, religious and medical.
  • Gesünder Leben: ¼ page, 70.000 copies. This popular monthly magazine for a health lifestyle is read by 250.000 people. To draw attention to the medical tourism in Jordan we will publish our Jordan image ad in this magazine.
   
Ad in Cercle Diplomatique: With the aim of targeting new consumers in the diplomatic and economic circlues of Austria, a Jordan print ad will be published in Cerle Diplomatique, as well as 4 additional pages of editorial.
   
In cooperation with TO GEO REISEN we will create 4 special Jordan travel offers and print them on a 2 page flyer. The flyer will then be sent together with a personalized cover letter by direct post mailing to 14.000 direct costumers of this TO.
   
Megaboard campaign: we have rented 2 huge mega billboards (40 m2 each) on the 2 busiest highways in Vienna to promote the 200th anniversary of the rediscovery of Petra. Each billboard shows a beautiful picture of Petra and is also illuminated at night.


For more information on any of the above activities, please contact Mr. Ahmad Kraishan - Area Marketing Manager at Ahmad.K@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.