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Issue No. 32 -August / September 2012

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IN THIS ISSUE  
France
   
Tourism investments at Dead Sea expected to reach JD300m this year
   
JTB in collaboration with KHBTCC go the extra mile to promote Jordan at EULAR 2012 in Berlin
   
For the second year, Citadel Nights lights up Amman’s highest hill
   
New tourist trails launched
   

Enter the Jordan Box Giveaway
   

Newsletter + banner to announce the sales challenge with TOP OF TRAVEL on www.promoagv.com: Newsletter on August 23rd + September 11st – Banner on 1st week of August.
   
Campaign with DIRECTOURS :
  • In L'EXPRESS MAGAZINE: 2 full colour pages with QR codes, 2.251.000 readers.
  • In The Good Life magazine: 1 full colour page. A new quarterly magazine. 300 pages. SEC++ Award of the "Best Magazine in 2011"
   
Online Advertising:
  • Banner on LEQUOTIDIENDUTOURISME + TOURMAG newsletter in co op with TOP OF TRAVEL: TOURMAG / Newsletter sent 34,318 subscribers, 680,000 page views. LE QUOTIDIEN DU TOURISME / Newsletter sent to 30 700 subscribers.
  • VENTEPRIVEE.COM: Mono-partner campaign to highlight products for winter 2012 - spring 2013 with a special discount. Dedicated microsite for a private sale of Jordan products.
   
Trade Shows:
  • Top Resa: IFTM Top Resa is France’s international travel and tourism trade fair. The industry’s leading event for networking, doing business, innovating and keeping abreast of market developments, the exhibition offers a 360° panorama of the travel industry, covering all sectors: leisure, business and events. 27, 752 industry professionals - 900 journalists & other media. Presence of JTB / Animations on the booth and meetings program with media and trade.
  • Works Councils dedicated show: Salon des CE 2012, exclusively dedicated to travel for work councils, taking place on September 18th to 20th in Paris. Major TOs and TAs for groups and work council attend the show regularly. This show targets work councils and trip organizers for groups: 7,000 visitors representing over 3,000 companies and institutions in 2011. Presence of JTB + 2 TOs partners: LE MONDE EN DIRECT, AYA.
   
Co-op marketing activities with HAVAS/CARLSON SALES CHALLENGE:

  • Encourage travel agents to sell Jordan – incentive to win a trip in Jordan for 2 pax and a mega fam trip for the best travel agencies on the network. Launch on 27th August, for 7 weeks / From August 27th – October 13th. 1200 travel agents will be involved from Paris and Province to sell Jordan packages.
  • Window display campaign: National digital campaign integrating six various products among all the Tour Operators referenced by HAVAS. NATIONAL DIGITAL CAMPAIGN: 4 successive weeks / From September 8th – to October 8th. 200 travel agencies in France (Paris & suburbs & Province). Thanks to the new concept of animating windows of travel agencies, passersby can easily be attracted by the offers display.



For more information on any of the above activities, please contact Mr. Ahmad Al Hadid – Regional Marketing Manager at ahmad.alhadid@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.