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Issue No. 32 -August / September 2012

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IN THIS ISSUE  
Switzerland
   
Tourism investments at Dead Sea expected to reach JD300m this year
   
JTB in collaboration with KHBTCC go the extra mile to promote Jordan at EULAR 2012 in Berlin
   
For the second year, Citadel Nights lights up Amman’s highest hill
   
New tourist trails launched
   

Enter the Jordan Box Giveaway
   

Print Advertising:
  • Ferienpost: 1/3 page. 1 million copies. In cooperation with Swiss TO Holiday Maker Tours we will place a special Jordan travel offer into popular magazine Ferienpost. This magazine is specialized in publishing attractive travel offers to the consumers.
  • Prestige/Imagine: 1 full page. 24.500 copies. In cooperation with Swiss TO Let’s Go Tours we will place a special Jordan travel offer into the luxury lifestyle magazine Prestige. This magazine is distributed to the Swiss households in the highest purchase power category, to more than 80 5-star hotels, premium class restaurants and First class airline lounges in Switzerland.
  • Travel Inside: ¼ page. 8.850 copies. Travel Inside is the major Swiss professional trade magazine. We will have a series of Jordan trade ads with different subjects like culture, religious and wellness.
   
Exhibitions and events:
  • TTW in Geneva: TTW is the biggest travel trade show in Switzerland and attracts all the representatives of the Swiss travel trade. JTB will be present in a booth shared with RJ. This platform is excellent to get into direct contact with the travel agents and to show presence of Jordan on the Swiss market. 80 exhibitors and around 300 travel agents in attendance.
  • Jordan Night in Zurich: In coop with TO Flextravel, Mövenpick Hotels and RJ, JTB will organize a special Jordan night for travel agents in an oriental restaurant with Arabic atmosphere, food and music. We will do a big Jordan presentation and inform the agents about news and events in Jordan.
   
Miscellaneous:
  • Window displays: in coop with TO Let’s Go Tours we are decorating the windows of selected travel agencies with Jordan images and travel offers.
  • Sales tour to meet with tour operators and discuss future activities: we will arrange a sales trip to Zurich and Basel to meet with major tour operators and discuss the outlook for autumn/winter 2012/13 and to enhance their sales and marketing activities for Jordan.


For more information on any of the above activities, please contact Mr. Ahmad Kraishan - Area Marketing Manager at Ahmad.K@visitjordan.com.
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.