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Issue No. 32 -August / September 2012

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IN THIS ISSUE  
United States & Canada
   
Tourism investments at Dead Sea expected to reach JD300m this year
   
JTB in collaboration with KHBTCC go the extra mile to promote Jordan at EULAR 2012 in Berlin
   
For the second year, Citadel Nights lights up Amman’s highest hill
   
New tourist trails launched
   

Enter the Jordan Box Giveaway
   

Exibitions, trade shows, and events:

  • Virtuoso Travel Mart: Las Vegas. Travel Mart is Virtuoso’s annual opportunity to experience the power of One-to-One relationships: to connect, learn, discuss and discover how to build on sales pushes and develop business partnerships. It is a time to discuss current issues/opportunities and emerge stronger in the coming year. This year’s theme is Orchestrating Dreams for The Virtuoso Traveler, which speaks to the shared ability of the network's trusted travel advisors and supplier partners to make travel dreams a reality for Virtuoso clients. As a preferred destination with Virtuoso, JTBNA will participate in this year’s Travel Mart showcasing Jordan in one-to-one pre-scheduled meetings with approximately 400 travel agents. JTBNA is also hosting a table at the Destination Showcase Dinner where the team is given the opportunity to decorate and personalize a table at the dinner to reflect Jordan and invite targeted agents to sit and have dinner with the team while enjoying an introduction to true “Jordanian Hospitality”.
  • AARP Life@50+ National Event and Expo: New Orleans; Los Angeles. JTBNA will co-op with Sunnyland Tours at Life@50+, AARP’s National Event and Expo. This annual conference is expected to draw more than 25,000 consumers who are members of the AARP, the most influential advocacy group for seniors (50+) in the United States, who are Jordan’s direct target market. Sunnyland Tours will showcase all their Jordan products & itineraries to these consumers.
  • Travel + Leisure Global Bazar: New York. Jordan will be participating in the second annual Global Bazaar with a 500 square feet booth showcasing Jordanian history and culinary arts. 5,000+ high end consumers will attend this event from the New York area along with almost 500 AMEX travel agents and industry professionals from Tour Operators to travel writers and bloggers. This event is aimed to create more awareness for Jordan and generate direct bookings through the AMEX agents.
  • Going on Faith Conference: JTBNA will network with Church Travel Planners to Educate and Promote Jordan as a Holy Land Destination. An Estimated 200 Church Travel Planners and JTBNA will participate in the 2012 Going on Faith Conference (Aug. 21-23), which draws religious travel planners who regularly plan and book trips for church groups. The conference includes networking sessions, one-on-one appointments and social gatherings. Going on Faith is an association of more than 3,000 religious travel planners, primarily from Protestant churches.
   
Print Advertising:
  • Dreamscapes. Canada. 1 Full Page. 112,500+ circulation.
  • Lifestyler Magazine. Canada. 1 full page. 75,000 circulation.
  • Globe & Mail. Canada. 1/8 page. 396,572 circulation.
  • Canadian Traveller. Canada. 1 full page. 15,000 circulation.
  • Toronto Star. Canada. 1/5 page. 567,800 circulation.
   
Online advertising: Travelinfo.ca. Canada. Vertical banner (300 x 600 Pixlels). 20,000 travel professionals.


For more information on any of the above activities, please contact Miss Luma Khatib – Area Marketing Manager at luma@visitjordan.com
   
MARKETING ACTIVITIES
For information on planned marketing activities for each of our source markets, please select a country from the list below.