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Issue No. 33 -October / November 2012

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IN THIS ISSUE  
Austria
   
Mövenpick Hotels Resorts unlocks destination secrets with local flair
   
Jordan Tourism Board exhibits at WTM for the 17th consecutive year
   
JTB Promotes Jordan In Australia As Tourism Destination
   
Tourism minister visits Qasr Hallabat
   

Print Advertising:
  • Golden Age: A half-page ad in the leading lifestyle magazine for the generation 55+.
  • T.A.I.: 1/5 page ad, in one of the major Austrian professional trade magazines.
  • Gesünder Leben: ¼ page ad in this popular monthly magazine for a healthy lifestyle, read by 250.000 people, to draw attention to the medical tourism in Jordan
   

Press Trip : Daily newspapers and monthly magazine:
  • Focus on Jordan’s medical/health/wellness tourism in order to create awareness amongst consumers on this special segment. Circulation: 2’300’000 copies.
  • Focus on the 200th anniversary of Petra and Jordan’s cultural heritage in order to generate positive and extensive press coverage about Jordan. Circulation: 500,000 copies.
   

Exhibitions and Events:
  • MICE Workshops: In coop with Corps Touristique Austria, JTB will participate in this annual MICE workshop in Vienna with our own stand to present Jordan as an ideal MICE destination.
  • Health and wellness consumer fair: JTB will participate with our own stand at this major consumer fair for health & Wellness to show that Jordan is an ideal destination for this segment.
  • Gala night for the press and trade: In cooperation with Corps Touristique Austria we will participate in this annual gala night for the press & trade to show our presence and establish new contacts. There will be speeches, presentations and award ceremonies as well. The most important and influential representatives of the Austrian media and travel trade will be there so we need to show our presence and establish new contacts. Attendees are editors and journalists from all major Austrian newspapers and magazines as well as representatives and decision makers from the travel trade.
  • Consumer evenings: In cooperation with TO BOTROS TOURS and RUEFA REISEN we will organize special Jordan consumer evenings with Jordan presentations and multimedia shows. We will get into direct contact with the end consumers and will be able to “sell” Jordan on the spot.
  • Trade training: we will organize Jordan breakfast workshops for the travel agents in the federal capital cities of Graz, Linz and Salzburg in coop with 3 partners: Botros Tours, Moevenpick Hotels & resorts and Royal Jordanian Airlines.
  • Jordan Night, November 22nd 2012: in cooperation with TO VEKEHRSBUERO, KEMPINSKI HOTELS and ROYAL JORDANIAN we will organize a special Jordan evening for the trade. We will do a Jordan presentation and will be able to answer all questions from travel agents regarding Jordan.



For more information on any of the above activities, please contact Mr. Ahmad Kraishan - Area Marketing Manager at Ahmad.K@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.