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Issue No. 33 -October / November 2012

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IN THIS ISSUE  
France
   
Mövenpick Hotels Resorts unlocks destination secrets with local flair
   
Jordan Tourism Board exhibits at WTM for the 17th consecutive year
   
JTB Promotes Jordan In Australia As Tourism Destination
   
Tourism minister visits Qasr Hallabat
   

Print Advertising:
  • Le Figaro, Nice, Var Matin, IDEAT Magazine: Ad campaign in partnership with the TO Directours.
   

Online Advertising:
  • VoyagePrivee.com: Dedicated microsite for a private sale of Jordan products. Multi-partners campaign to highlight products for winter 2012 - spring 2013 with a special discount.
  • LastMinute.com: Dedicated microsite for a private sale of Jordan products.
  • LePoint.fr: Banner (size: 1000x90) and grand angle size 300x600 on the travel page of the website in partnership with the TO Directours.
   

Le Quptidien Du Tourisme: Newsletter sent out to 30,700 subscribers, in partnership with TO Top of Travel.
   

Press Trips :
  • Jogging International, Le 10 Sports, VO2 Run In Live, Le Republican Lorrain, Paris Normandie, Radio France «Français du Monde» : Focused on sports and adventure travel in Jordan, as well as coverage of the Amman International Marathon (19th October).
   

FAM Trips:
  • Havas/Carlson : FAM trip for the 15 best travel agents on the network Havas/Carlson following the sale challenge that occurred in September-October.
   

Exhibitions and Events:
  • Franco Arab Festival: Linked to the Franco Arab Festival held in Amman in June and organized by the French Institute in Amman for the past 18 years, the 1st French edition of this festival will be taking place near Paris at the old famous cinema Le Trianon. Date: October 12th to 21st at Noisy le Sex. Organized in Partnership with the Greater Amman Municipality, Royal Jordan Film Commission, French Embassy and French Institute, Jordan Embassy in France.
  • Salon De La Photo: taking place in Paris Porte de Versailles, Salon de la Photo is the biggest annual BtoC & BtoB show promoting photography. The objective is to gain visibility in the photo based travel segment, to promote Jordan as a first choice destination for photography and highlight Jordan’s treasures through famous photographer’s work, and to provide brochures and information to the public and attract high-purchasing power potential visitors.
  • Roadshow in partnership with the TO ASIA in Paris, Lyon, Marseille, and Lille, to promote Jordan directly to sellers, travel agents, BtoB, and towards the best customers. The workshop training sessions will be as follows:
    • Paris – BtoB, BtoC - AS VOYAGES Network Tuesday 20th November 2012 at China Club in Paris.
    • Lyon: An evening workshop training - BtoB - travel agents from different networks (about 80 to 100 pax) Tuesday 27th November 2012 – at First Aperiklub in Lyon.
    • Marseille and Lille: Travel agents from different networks (about 40 pax).
      - Tuesday, October 23th 2012 in Marseille.
      - Thursday, November 22nd 2012 – at Spa Clarins in Lille.

For more information on any of the above activities, please contact Mr. Ahmad Al Hadid - Regional Marketing Manager at ahmad.alhadid@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.