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Issue No. 33 -October / November 2012

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Mövenpick Hotels Resorts unlocks destination secrets with local flair
Jordan Tourism Board exhibits at WTM for the 17th consecutive year
JTB Promotes Jordan In Australia As Tourism Destination
Tourism minister visits Qasr Hallabat

Co-op marketing activities:
  • Ad campaign with Diamir Erlebnisreisen in the active magazine Alpin.
  • Campaign Meiers Weltreisen with online banner as well as email newsletter.
  • Campaign Tischler Reisen with mailings and ads for the trade industry and consumers.
  • Campaign with Wikinger Reisen on the famous online portal t-onlline and trex.de.
  • Campaign with Humboldt Reisen with Jordan event evening as well as sales ads in the German newspapers.
  • Campaign with TUI with ads in TUI client magazine as well as online and Facebook promotion.
  • Ad campaign with Mediplus Reisen in the worker union magazine GEW (circulation: 190.000)
  • Campaign with Ikarus Tours with dedicated Jordan flyer (example attached) to 30.000 consumers as well as Ikarus Travel Day which is their own travel fair for approx. 500 of their clients in Frankfurt.

Trade Promotion:
  • Germany creates a newsletter and ad campaign in cooperation with pepXpress, the German market leader for worldwide PEP-voyages. PEP-voyages are “Product Experience Programs” that are only available to employees working in the tourism industry, mainly travel agents.

Radio Campaign: JTB Germany organised a travel feature about Jordan on harmony FH which is a region radio station in the Rhein-Main area and reachs more than 206.000 listeners daily.

Online Campaign :
  • JTB Germany will organise a special Jordan promotion with Jordan editorials, fotos as well as a Jordan-type test on marcopolo.de to promote Jordan as a safe, welcoming, relaxing and modern destination. The campaign will also be integrated in their partner websites which includes e.g. Baedeker, urlaub.de, DUMONT, Thomas Cook, trips, Casamundo, staedte-reisen.de, tripwolf and Neckermann.

Print Campaigns:
  • JTB Germany will organise part two of print advertorial campaign in various regional newspapers in Germany.
  • JTB Germany will place a medical wellness ad in the travel supplement Vitamedici of the Deutsches Ärzteblatt (Ciruclation: 400.000).

For more information on any of the above activities, please contact Mr. Sami Harfoushi - Area Marketing Manager at sami.h@visitjordan.com.
For information on planned marketing activities for each of our source markets, please select a country from the list below.