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Issue No. 33 -October / November 2012

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IN THIS ISSUE  
Russia
   
Mövenpick Hotels Resorts unlocks destination secrets with local flair
   
Jordan Tourism Board exhibits at WTM for the 17th consecutive year
   
JTB Promotes Jordan In Australia As Tourism Destination
   
Tourism minister visits Qasr Hallabat
   

Print Campaigns:
  • Za Rubezhom Magazine [B2C]: Za Rubezhom is the oldest and much respected full-colour magazine which publishes interesting materials about world economy and politics, travelling and vacations, fashion, culture. Magazine has many actual sections like ‘Lifestyle’, ‘Health’, ‘Food’, ‘World’, etc. and presents all articles in a very intelligent and competent way. Readers include directors and top-managers, business owners, middle class representatives. People with positive views, open to new ideas, often visitors of restaurants, theatres, galleries, exhibitions, who travel a lot and when choosing goods pay attention to the quality but not price. Circulation: 90,000 monthly, Moscow & St. Petersburg.
  • ‘The SUN’ magazine [B2B]: 1 page of advertising block. ‘The SUN’ – B2B travel magazine for professionals of tourism industry of Russia. The magazine is distributed to 220 sales’ offices of the network ‘Hot Tours’ company in Moscow and Moscow region; more than 150 regional cities; airports Sheremetievo, Domodedovo, Vnukovo; key touristic events: exhibitions, presentations, workshops; partners’ offices – banks, insurance companies, SPA-centers, restaurants, etc. 50 000 copies, bi-monthly.
  • Tourbusiness North-West Magazine [B2B]: 1 page of image advertising 215 x 290 mm. Tourbusiness North-West Magazine is the first specialized issue that combines business information of tourism industry in the North-West region of Russia. Audience – 93% travel agencies and tour operators, 1.5% hotels, 1.9% transportation business, 0.2% insurance companies, 1.1% regional tourism authorities, 2.3% tourism associations and others. Circulation: 3,000 throughout Russia.
  • Liniya Poleta In-Flight Magazine [B2B]: 1/1 page of image advertising. The only in-flight magazine with guaranteed distribution at the airport of St.-Petersburg. Due to free distribution at regular and charter flights of many airline companies advertising in this magazine will reach a huge audience throughtout the whole Russia. ‘Liniya Poleta’ is the magazine for avia passengers. Free distribution on board of 13 airlines. Over 60 flights to Moscow daily contain this magazine. Circulation: 45,000 copies, Russia & CIS.
  • Vash Dosug Magazine [B2C]: 1/1 (210 x 210 mm). One of the oldest magazines about holidays, activities, opportunities for leisure for Moscow citizens; one of the most popular magazines of that type. Audience – middle and high class people of 30-45 years, men and women who are ready to spend money for holidays, travel and leisure. This activity is planned within our co-op activities with Labirint. Circulation: 50 000 copies.
  • TTG Magazine [B2B]: 1 full page in TTG (format A3) including: 1/2 page of image advertising, 1/2 page of text block about the country and its new offers. TTG Russia is part of Travel Trade Gazette, well-known internationally. TTG highlights the latest news of travel industry, tourism trends and carries out market research. Because of free subscription, the largest and most complete address database and direct mailing TTG Russia reaches lots of travel professionals in Russia, CIS and Baltic countries. Published monthly. This activity is planned within our co-op activities with KMP. Circulation: 12 000 copies.
   

Online advertising:
  • Tourprom.ru [B2B]: text-graphic block -This is one of the main tourism web portals in Russia. This is a great B2B tool in tourism. Most of agencies visited this web portal to get the last information and news in tourism segment. All tourism news firstly published here. Circulation: Monthly audience of tourprom.ru is over 400 000 people (unique visitors according to «HotLog» and «SpyLog»), among which the majority is professionals of tourism industry: directors and representatives of travel agencies and tour operators.
  • tophotels.ru, section ‘UAE’ and section ‘Dominicana’ [B2B and B2C]: text-graphic block -This is the most well known web portal in Russia, where concentrated the descriptions and the reviews from the clients of the most hotels all over the world. More then 2 000 000 tourists per month use this web site to search the hotel for their holidays. Circulation: Monthly audience is 2 million travelers.
  • travel.mail.ru [B2C]: banner 220*300 - mail.ru is one of the global search engines and a leading company in Russian Internet by number of unique visitors. Mail.ru consists of different portals; one of them is travel.mail.ru, which is used to search information about different destinations, get the latest news, etc. Circulation: average number of visitors – over 1 million per week.
  • Atorus.ru [B2B]: Banner “Leisure and Treatment in Jordan” at the main page 700х90 - Atorus.ru is the website of the Association of Russian Tour Operators and a universal platform for TOP TO and key players of Russian travel market. This activity is planned within our co-op activities with Astravel.
   

FAM Trips:
  • Church leaders: Religious group of Russian priests and representatives of pilgrim’s centers will go for a tour of the country’s holy places. The objective of the trip is to present Jordan as a Holy land and as a center of religious tourism for Russian pilgrims.
  • A group of medical TO and insurance companies: Leading tour operators and representatives of medical and insurance companies will go for a tour to Jordan to examine the medical potential of the country. The objective of the trip is to present Jordan as an advanced country for medical tourism and show all the hospitals and clinics and encourage the participants to work with Jordan as a destination for medical tourism
   

Exhibitions and events :
  • Moscow Medical & Health Tourism Mart 2012: This is the largest industry event with the widest coverage of prospective markets, providing the only opportunity to meet the buyers of medical and touristic services of Moscow and Moscow region. In attendance are businessmen, up to 500 delegates, and over 40 exhibitors. The biggest-ever industry event for all those who are actively increasing their sales and expanding the geography of their own business at the global market of medical and health tourism.
  • Jordan Presentation for MICE Professionals: 20-25 TOP MICE professionals, representatives of large Russian companies – important customers (B2B, B2C). Held at Sheraton Palace Hotel (at the very center of Moscow). JTB Moscow office will make a detailed and specialized presentation of Jordan as an ideal destination for MICE segment for the season 2012-13. This activity will provide Jordan MICE market with the latest and actual information and encourage tour operators to offer Jordan as an original and very interesting destination for business segment.
  • Jordan Presentation for Key Russian Media: 15-27 TOP Russian travel media and key journalists. By the end of the year JTB Moscow office will gather together the most important travel media to announce and share the latest and significant news about Jordan. This activity will provide Russian top media with the latest and actual news and encourage them to arrange some media coverage about Jordan.
   

Webinars about Jordan for tourism professionals:
  • JTB Moscow office will held several specialized webinars for all tourism professionals and travel agents throughout the entire Russia. The webinars will be organized at two most popular travel platforms: Atorus.ru and Turprofi.ru.
   

Destination seminars for travel agents:
  • To increase awareness of country touristic potential and sales stimulation activity. Seminars and master-classes for travel agencies in Moscow. Each seminar is for 30-40 agencies. This event is planned within our co-op activities with DSBW.

For more information on any of the above activities, please contact Mr. Ahmad Kreishan - Area Marketing Manager at Ahmad.K@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.