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Issue No. 33 -October / November 2012

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IN THIS ISSUE  
Spain
   
Mövenpick Hotels Resorts unlocks destination secrets with local flair
   
Jordan Tourism Board exhibits at WTM for the 17th consecutive year
   
JTB Promotes Jordan In Australia As Tourism Destination
   
Tourism minister visits Qasr Hallabat
   

Print advertising:
  • ABC: National newspaper. Full page in p.2 - 230.000, readership 660.000
   

Outdoor campaign:
  • Barcelona and Madrid branded buses: We will have 13 buses fully wrapped in Barcelona and 1 tourism bus in Madrid for 28 days. The bus lines that were chosen go through the interesting areas, financial and commercial districts.
   

Online advertising:
  • Sites from leading editorial group Unidad Editorial: Expansion, Marca, El Mundo: banner + Video banner including mobile - premium sites with economy content, sports, news; sites where there is more affinity with our target by age and economic status. Circulation: 255.000.
   

Exhibitions and events :
  • Jordan Month at FNAC stores in downtown Madrid: We will have a very important exposure in leading audiovisual and cultural stores, FNAC. FNAC Callao receives 115.000 visitors per week and FNAC Castellana welcomes 60.000 people per week. Both with excellent locations in the heart of the business district, (Pº de la Castellana ) and the commercial area of downtown (Gran Via/Callao), the second commercial street with more pedestrian traffic worldwide (after the 5th Avenue). This will take place in FNAC Castellana from the 1-14 October and in Callao from the 15-28 October. The campaign includes:
    • Customization of main shop window in Castellana and 1 shop window in Callao, 2 weeks each
    • 18 screens in Castellana, 2 weeks
    • 3 screens in Callao, 2 weeks
    • 4 two sided totems in Castellana, 2 weeks
    • 5 Jordan seminars with journalists, archeologists etc. as speakers
    • Stand with hostesses and back display in Castellana and Callao, 2 weeks each
    • Distribution of Jordan promotional flyers at the cashier desks
    • 1 trained hostess 4 weeks
  • Cross marketing with Samsonite and World Duty Free Group: We will have a very important exposure in Spanish airports. We will have 37 totems of 65x190cms and 62 hanging banners of 50x70cms. The campaign will be carried out in November, when the passengers are travel mostly for business and have a higher economic standard. We will do a lottery of a trip to Jordan among the customers that buy 50€ or plus in Samsonite products at the Duty Free shops in the Spanish airports.
  • CO-MARKETING BARCELÓ: POS advertising, Online campaign, Seminar for travel agencies throughout Spain and online. We will collaborate with one of the leading travel agencies network. Banner in Barceloviajes.com and Viajerosbarcelo.com, newsletter to 300.000 registered users of the web, displays and flyers in agencies. Seminars for travel agents.


For more information on any of the above activities, please contact Miss Luma Khatib – Area Marketing Manager at luma@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.