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Issue No. 33 -October / November 2012

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United Kingdom
Mövenpick Hotels Resorts unlocks destination secrets with local flair
Jordan Tourism Board exhibits at WTM for the 17th consecutive year
JTB Promotes Jordan In Australia As Tourism Destination
Tourism minister visits Qasr Hallabat

Online Campaign:
  • Travelzoo: This campaign will reach a prospect audience of 3 million UK subscribers and will provide a unique way of promoting Jordan. The campaign will include, among others, Jordan as the Destination of the Week and a microsite. This activity will help to generate interest from Travelzoo subscribers by providing fresh and useful information about Jordan.

Print Campaign:
  • Double Page Spread Advertorial in National Geographic Traveller: This double page advertorial in the October issue features Wadi Rum. The text written by Wendy Gommersal follows the footsteps of Lawrence of Arabia and discovers the world’s most beautiful desert highlights. The anniversary of the rediscovery of Petra and the re-release of Lawrence of Arabia are a perfect opportunity to reach the JTB target group through this travellers key publication. Circulation: 80,000.
  • Competition in partnership with On the Go and Royal Jordanian in Wanderlust Magazine: JTB, in partnership with Royal Jordanian and On the Go tours, is giving the Wanderlust readers the opportunity to win a holiday to Jordan for two worth £2,500. This competition will appear as part of a double page advertorial in August to coincide with the 200th anniversary of Petra. Circulation: 37,000.
  • Coop marketing in various publications: Jordan Tourism Board in collaboration with several tour operators is launching different campaigns in October and November. These are some of them: Discovering Collection is organizing an online advertising campaign in The Telegraph online Middle East Page; Bales will launch a PPC Online driving customers to relevant Jordan information and Cox and Kings is advertising Jordan in TTG.

Press trips:
  • Church Times, Third Way and The Tablet: A group of three journalists from faith consumer media to visit Jordan to explore the country as a key destination for the Faith market. This trip will showcase the Kingdom and the main biblical sites and will be combined with a visit for four tour operators. Media will attend a group press trip that will explore the important religious sites such as Mount Nebo, Bethany beyond Jordan, Lot’s Cave, etc. The trip will take place from October 7-13 2012. Circulation: 27,000, 24,000 and 19,779.
  • A group of five online and print consumer media to visit Jordan to celebrate the 50th anniversary Blu Ray rerelease of Lawrence of Arabia. Currently confirmed are Telegraph, Mail on Sunday, Esquire, AOL.co.uk and The Herald (Scotland). Media will attend a five day group press trip based around adventure travel and Lawrence of Arabia – including visits to Wadi Rum, Aqaba, Dana Nature Reserve and Jerash. The trip will take place from October 15-20 2012.

FAM trips :
  • Religious FAM Trip: Jordan is a key destination for the Faith Market, still some UK tour operators need to discover it to feature Jordan as a main religious destination. This trip will showcase the Kingdom and the main biblical sites to four tour operators. JTB will host a trip in October with the product managers of 4 tour operators, Tours for Churches, Special Pilgrimages Ltd, Oak Hall Expeditions Ltd. and Camino Ways , to a Fam trip that will explore the important religious sites such as Mount Nebo, Bethany beyond Jordan, Lot’s Cave, etc.

Exhibitions and events:
  • World Travel Market at London, ExCel: It is a unique opportunity for Jordan Tourism Board to meet, network, negotiate and conduct business with the whole global travel trade. This fair is also paramount to present the 2013 plans to the trade and attract attention from trade media. World Travel Market, the leading global event for the travel industry, will take place in London from the 5th to the 8th of November. Jordan Tourism Board is having a stand to make the most of this four-day business-to-business event.
  • C&IT Forum at the Dead Sea: This is a perfect opportunity to promote Jordan in the Meetings, Incentives, Conferences and Exhibitions. Jordan has not only the uniqueness to host an unforgettable event, but also the infrastructures to organize major conferences. This activity aims to showcase to the UK suppliers the operational capacity of Jordan together with the inimitably sites such as Dead Sea or Petra. The Director of Jordan Tourism Board UK will attend the C&IT Forum taking place in the Dead Sea in order to host the suppliers from the UK.

For more information on any of the above activities, please contact Mr. Ahmad Hmoud - Area Marketing Manager at ahmad@visitjordan.com.
For information on planned marketing activities for each of our source markets, please select a country from the list below.