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Issue No. 34 -December / January 2012/13

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IN THIS ISSUE  
Austria
   
Mövenpick Resort & Spa Dead Sea voted one of the top resorts in the Middle East
   
Regional medical tourism conference
   
Tourism revenues amount to $3 billion in first 10 months of the year
   

Print Advertising:
  • Kurier – Co-op ad: 1/8 page ad. Kurier is a major daily newspaper with a popular travel section on Sundays. In coop with TO Taipan we will place a special Jordan travel offer into this newspaper to generate bookings. Circulation: 460.000 copies.
  • Jordan consumer ad in Reisetipps: ½ page ad. This popular travel magazine is read by 150.000 people and we want to promote Jordan as a safe and diverse destination in the Middle East by publishing our Jordan image ad. Circulation: 77.000 copies.
   

Exhibitions and Events :
  • Jordan consumer presentation in Bruck/Mur: In cooperation with TO ARR we will organize a special evening with a Jordan multimedia presentation. We will be able to answer any questions directly from the end consumers and we will have a booth with our brochures and special travel offers on display.
  • Ferienmesse Wien, Vienna, 10 – 13 January 2013: “Ferienmesse Wien” is the biggest consumer travel fair in Austria and the exhibition will run for four days. JTB will participate with our own 10m2 booth to present Jordan. Over 130.000 visitors will attend this annual fair.
  • Ferienmesse Linz, Linz, 25 – 27 January: “Ferienmesse Linz” is an important venue in the federal capital city of Upper Austria and the exhibition will run for three days. We will participate with our own 6m2 booth to present Jordan. Approximately 17.000 visitors will attend this regional fair.
   

Outdoor campaign:
  • Megaboard campaign in Vienna: 2 huge mega billboards (40 m2 each) on the 2 busiest highways in Vienna will display ads promoting the 200th anniversary of the rediscovery of Petra. Each billboard shows a beautiful picture of Petra and is also illuminated at night.



For more information on any of the above activities, please contact Mr. Ahmad Kraishan - Area Marketing Manager at Ahmad.K@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.