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Issue No. 34 -December / January 2012/13

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IN THIS ISSUE  
Russia
   
Mövenpick Resort & Spa Dead Sea voted one of the top resorts in the Middle East
   
Regional medical tourism conference
   
Tourism revenues amount to $3 billion in first 10 months of the year
   

Radio campaign:
  • ‘Shanson’ radio station [B2C]: December. Jordan image advertising, 15 issues; Image advertising of Jordan and announcements of the program about Jordan, 12 issues; 3 specialized educational programs ‘Chemodan’ about Jordan. Total length – 1665 sec. ‘Shanson’ radio station is included into 10 TOP radio stations in Russia, very effective resource for educational advertising campaign covering B2B and B2C. Daily audience – aged 25 and higher, well-off people = 1771,03 thousand people. The first broadcasting was in 2000 and covers all Russian cities with population over 1 million people. ‘Shanson’ radio station is one of the most popular in Russian metropolises.
   

Online advertising :
  • Tophotels.ru, section ‘UAE’ [B2B and B2C]: December. This is the most well known web portal in Russia, where concentrated the descriptions and the reviews from the clients of the most hotels all over the world. More then 2 000 000 tourists per month use this web site to search the hotel for their holidays. Type of coverage: text-graphic block. Circulation: Monthly audience is 2 minute travellers.
  • Tophotels.ru, section ‘Israel’ [B2B and B2C]: December. This is the most well known web portal in Russia, where concentrated the descriptions and the reviews from the clients of the most hotels all over the world. More then 2 000 000 tourists per month use this web site to search the hotel for their holidays. Type of coverage: text-graphic block. Circulation: Monthly audience is 2 minute travellers.
  • Ophotels.ru, section ‘Dominicana’ [B2B and B2C]: December. This is the most well known web portal in Russia, where concentrated the descriptions and the reviews from the clients of the most hotels all over the world. More then 2 000 000 tourists per month use this web site to search the hotel for their holidays. Type of coverage: text-graphic block. Circulation: Monthly audience is 2 minute travellers.
  • Travel.mail.ru, section ‘UAE’ [B2C]: December. mail.ru is one of the global search engines and a leading company in Russian Internet by number of unique visitors. Mail.ru consists of different portals; one of them is travel.mail.ru, which is used to search information about different destinations, get the latest news, etc. Type of coverage: banner 220x300. Circulation: Average number of visitors – over 1 million per week.
   

FAM Trips:
  • In December Press group of Russian journalists (B2B & B2C) will visit all important touristic places of Jordan. The objective of the trip is to present Jordan as a standalone destination and country of choice that offers unique experiences for any taste and budget.
  • In December Professional print and TV journalists from Ukraine will go for a tour to Jordan to examine the touristic potential of the country. The objective of the trip is to present Jordan as a destination for any tourist who values culture, history and beach vacations, who seeks for uniqueness and authenticity.
   

Exhibitions and events:
  • Jordan Presentation at Mosaics master-class for TOP travel professionals: In Russia, Moscow, café for business sales stimulation activity. JTB Moscow office will make a detailed and specialized presentation of Jordan as an ideal travel destination for the season 2012-13. This activity will be followed by mosaics master-class which will help to visualize the country and make the presentation memorable. The event will also provide tour operators and travel agents with the latest and actual information and encourage them to offer Jordan as an original and very interesting destination for any tourist. Attendance: 30 TOP travel professionals (B2B).
  • JTB 2012 Award Ceremony: Russia, Moscow, café for sales stimulation activity. In December 27 2012. Award ceremony is a motivation activity aimed at further promotion of destination and at stimulating managers to raise the sales. Ten awards and special diploma split into categories to operators, agencies, managers and media partners will be announced. ‘Jordan Specialist’ Certificates to all the leading travel managers will be issued. Attendance: TO and TA
  • Jordan participation in ANTOR MICE workshop: Russia Moscow, Ritz-Carlton Hotel. Period: January 31, 2013. Important for business sales simuation activity. In its 9th year, has the best reputation in MICE sector.The organizers ANTOR – is an association of National Tourist Offices in Moscow.700 agents and corporate buyers attending. www.antormice.com. Jordan MICE market will be represented by a speaker and a work place. Attendance: TOP travel professionals (B2B).
   

Destination seminars for travel agents:
  • Moscow for awareness of country touristic potential and sales and simulation activity. Seminar and presentation for travel agencies in Moscow. Each seminar is for 20 agencies. This event is planned within our co-op activities with DSBW. Attendance: travel agents.
  • Moscow for awareness of country touristic potential and sales and simulation activity. Presentation of Jordan destination. Beach, excursion tours, hotels, Tourist attractions, etc. Seminars in Moscow for managers of travel agencies. 20 people for each seminar. This event is planned within our co-op activities with Space Travel. Attendance: travel agents.
  • Moscow for Moscow for awareness of country touristic potential and sales and simulation activity. Ladies Club including mosaics master class and presentation of Jordan destination. Beach vacations, excursion tours, main sights, etc. This event is planned within our co-op activities with ‘Intaer’. Attendance: top management of travel agencies.
   

Other:
  • Distribution of E-Marketing Newsletters (E-mailings): Distribution in Russia. Important because internet is a very effective tool for distribution and promotion of any information. To contribute much to the popularity of Jordan as an excellent travel destination for Russian tourists it is necessary to spread as much good news as possible. The activity is aimed at increasing Jordan awareness among target audience and providing strong share of the country at most popular and cited media resources. JTB in Russia press-releases and newsletters mailed regularly to travel trade, media and registered consumers. This regular activity is aimed at distribution of Jordan destination news and announcements. E-mailing is a direct hit on target audience that guarantees increased awareness about Jordan.



For more information on any of the above activities, please contact Mr. Ahmad Kraishan - Area Marketing Manager at Ahmad.K@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.