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Issue No. 34 -December / January 2012/13

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Mövenpick Resort & Spa Dead Sea voted one of the top resorts in the Middle East
Regional medical tourism conference
Tourism revenues amount to $3 billion in first 10 months of the year

Radio campaign:
  • “Nómadas”, program about traveling in RNE: Listened to by more than half million listeners and followed on the digital edition by more than 13 million users. It is a thematic program about Jordan on the radio, thematic video showing the country and its culture. The purpose is to introduce Jordan to the great audience of the program as well as its followers on the net.

Collaboration with La Vanguardia (Cataluña): La Vanguardia is the leading newspaper of Cataluña with more than 811.000 daily readers and the religious tourism is a segment very resilient to the economic crisis and the security concerns. JTB will collaborate with one of the leading travel agencies network, Viajes Halcón and the TO Travelplan. Collaboration will be through 11 colour strips and 46 radios spots. As part of the sponsorship, JTB is giving away a prize (1 trip for 2 people). Jordan will have big visibility with ½ a page in Sunday and 20 colour strips, all with the Visit Jordan logo. Every day the newspaper will ask questions about the Bible, some of them related to Jordan, all participants will receive a daily mail saying if the answer is correct and in this mail there will be information about Jordan. Last year 7.000 people participated.

Collaboration TV3 Contest “Espai Terra”:
  • JTB will sponsor a contest, with the prize being a trip for 2 people to Jordan. TV3 is the leading TV station in the region of Cataluña. Jordan will have big visibility: 35 mentions with images of Jordan and presence in social media. The action will last until April.

For more information on any of the above activities, please contact Miss Luma Khatib – Area Marketing Manager at luma@visitjordan.com.
For information on planned marketing activities for each of our source markets, please select a country from the list below.