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Issue No. 34 -December / January 2012/13

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IN THIS ISSUE  
Swtizerland
   
Mövenpick Resort & Spa Dead Sea voted one of the top resorts in the Middle East
   
Regional medical tourism conference
   
Tourism revenues amount to $3 billion in first 10 months of the year
   

Print Advertising:
  • Coop ad with special Jordan travel offer in Coop Zeitung: 1/8 page ad. In cooperation with Swiss TO Bischofberger Info Reisen we will place a special Jordan travel offer into this popular consumer newspaper which specializes in all kind of offers for the end consumers including travel offers. This magazine is read by 2.5 million people! Circulation: 1.7 million copies.
  • Jordan image ad in Traveltip: ½ page ad. Traveltip is one of the major Swiss consumer travel magazines and our Jordan image ad will reach over 200.000 readers. Circulation: 121.000 copies.
   

Jordan window display campaign: In cooperation with TO Let’s Go Tours JTB are decorating the windows of selected travel agencies with Jordan images and travel offers.
   

Exhibitions and events:
  • Jordan evening in Berne on 16 January 2013: In cooperation with TO Historia Swiss, JTB will host a special Jordan evening for around 50 clients of this TO. We will do a Jordan presentation together with a well known Swiss historian. The presentation will be followed by a get-together and JTB staff will be able to answer any questions the clients may have about Jordan.
  • Vacances Geneva on 18 – 20 January 2013: Vacances is the biggest consumer travel fair in the French Swiss part and attracts around 25.000 visitors during the 3 days of the exhibition. JTB will be present with our own booth of 8 m2. We will be able to get into direct contact with the end consumers and ensure them that Jordan is a safe and diverse tourist destination.
  • FESPO Zurich on 31 Jan – 3 February 2013: Fespo is the biggest consumer travel fair in Switzerland and attracts around 70.000 visitors during the 4 days of the exhibition. JTB will be present with an own booth of 8 m2. We will be able to get into direct contact with the end consumers and ensure them that Jordan is a safe and diverse tourist destination.



For more information on any of the above activities, please contact Mr. Ahmad Kraishan - Area Marketing Manager at Ahmad.K@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.