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Issue No. 34 -December / January 2012/13

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IN THIS ISSUE  
Levant
   
Mövenpick Resort & Spa Dead Sea voted one of the top resorts in the Middle East
   
Regional medical tourism conference
   
Tourism revenues amount to $3 billion in first 10 months of the year
   

Print Campaign – Lebanon:
  • Eyoun Lebnan Magazine: on December 2012. Arabic Touristic Magazine ad (31 cm H * 23.5 cm W) coloured. The ad will encourage Lebanese consumer travel to Jordan during Christmas & New Year Holidays. This Magazine is distributed all over Lebanon + (GCC & Jordan) Circulation: 6,000 copies/ Issue (two months).
  • Al- Massera Magazine: on 17th & 24th of December 2012. Arabic Weekly Magazine ads (31 cm H *28 cm W)/ coloured. The ad will encourage Lebanese consumers to travel to Jordan during Christmas and New Year holidays as well as Baptism sites. Distributed all over Lebanon + (GCC & Jordan).in addition to some foreign countries (London, Berlin, Nicosia, Italy, France, Canada, USA, Sweden, Brazil & Australia). Circulation: 10,000 Copies/ Issue - every week.
  • Outlook Magazine: on December 2012. On December 2012. A double spread page ad (W 46 x H 28) Plus Online Banner (www.todaysoutlook.com),The ad will encourage consumer travel to Jordan during Christmas & New Year Holidays. Distributed all around Lebanon + UAE, Kuwait. Circulation: 20,000 Copies every two months.
   

Print Campaign – Palestine :
  • Al-Quds Daily Newspaper: Printing ad campaign in December (23/12/2012 & 30/12/2012) Distributed in Palestine (NPA Ramallah, East Jerusalem and al over the West band and some major cities in the 48s area). Palestinian Daily Newspaper & the ad size (25 cm H * 13 cm W)/ coloured. The ads will encourage the Palestinian consumers travel to Jordan during Christmas & New Year & school Holidays. Circulation: 35,000 copies/day.
  • Al-Itehad Daily Newspaper: Full page, coloured ad magazine. In December (21/12/2012). Distributed in the (48s) area (Haifa, Acre, Um El Fahim, Patouf, Shafa Amro. Nazareth, Jaffa, Tel Aviv & south Triangle area.) full page, coloured ad magazine. The ads will encourage the Palestinian consumer travel to Jordan during the Christmas & New Year & school Holidays. Circulation: 10,000 copies from Sunday till Thursday & 15,000 copies on Friday.
   

Online Campaign – Palestine:
  • Bokra Website: Direct Online Campaign, From 18/12/2012 to 31/12/2012. Second well known Arabic websites in Israel. 3 banners will be placed on (www.bokra.com) of a size of (436* 80) & (730*120) Pix for Central Banners, (880 * 110) Pix for Top Banner & Internal Banner (536*74) Pix. The ads are one for two weeks. Circulation: The average of visitors are 220,000 per day.
   

Outdoor campaign:
  • Billboards & LED: Three boards and one LED board distributed in different locations in Beirut. Lebanon- Beirut to increase promoting and increase the knowledge and awareness of the Lebanese consumers about the touristic and historical sites in Jordan.
   

Exhibition or Participation events:
  • Workshop Activity for Palestine General Federation of Trade Unions (PGFTU): in Palestine -Nablus at PFGTU Centre. Important to promote and increase the knowledge and awareness for the Palestinian consumers about touristic and historical sites in Jordan. The event will be on Wednesday 26th of Dec. (2012) at 11:00 AM till 2:00 PM with cooperation with PFGTU, which will include presentations about Jordan and educational sessions. Attendance: 12-13 union members and some trade representative from Nablus and Najah University.
   

Other:
  • Educational Trip for Local Business (Business Unions) : Lebanon Jordan Touristic Destination. FAM trip. To increase the awareness & knowledge about theJordanian touristic sites. 4 Persons representing different association (i.e Insurance association, Press association, Lawyer Bar, etc), The trip was from 12th of Dec. till 17th of Dec. (2012)
  • Sales Calls: Lebanon, To increase direct promotion by visiting the TOs & TAs, to encourage them sell Jordan, providing the TOs & TAs with Jordanian programs and train them, the trip also comprises visiting the Lebanese media to discuss potential collaboration in addition to religious leaders, association and union representatives, etc. The trip will took place (06th of Dec. till 12th of Dec.)/ (2012).
  • Direct Radio Campaign -Radio Rotana Delta: MP3 Radio Campaign in Lebanon. to encouraging Lebanese consumers to travel to Jordan during Christmas & New year Holidays. The ads will be for (9) days, and the spot will be (8) times /day for a total of (72) spots, the radio frequency (102 FM) & the website is (www.radiorotanadelta.com).
  • Trade Education and Training: Training Course & Lectures for Trade in Palestine (48s) Area and East Jerusalem. Important: To increase the awareness and knowledge about Jordan and encourage the Trade sell Jordan. Also, to provide them with JTB brochures & materials. Conduct a training courses for the Trade at (48s) area on 25th of Dec. & East Jerusalem on 27th of Dec.
  • Medical Fam Trip: Medical trip in Jourdan Touristic Wellness & Medical Destinations & Hospitals. Important: To increase the knowledge and awareness about Jordanian wellness & medical destination. Seven Person from different medical centres, medical industry & hospitals, will be invited to visit several touristic wellness & medical sites and establishment. The trip was from (21/12/2012 till 24/12/2012).
  • Co-op Campaign:
    • Magazine Printing Ad in Palestine -Angels ours & Tourism- Bethlehem. To encourage the Palestinian Trade sell Jordan during Christmas & New year Holiday. A printing ad (double page) in Bent Al-Balad magazine (15,000) copies distributed in Hebron, Ramallah & East Jerusalem. also they are encouraged to promote Ma'en Wadi Rum ,Amman as well as Aqaba & Dead Sea for the Christmas & New Year holidays.
    • Website - Online Ad - Banner: in Palestine - Hittin Tours & travel- Nablus. To encourage the Palestinian Trade sell Jordan during Christmas & New year holidays. Online banner in Palestine Weather Website (www.palweather.ps) size (250 * 317 Pix.), during the month of Dec. from (01/12/2012 till 31/12/2012), website visitors (271,000) per month & (600,000) pages viewer also they are encouraged to promote Ma'en, Petra, Amman , Aqaba & Dead Sea during Christmas & New Year holidays.
    • Radio Ad: Palestine - Kayed Tours - Nablus. Important to encourage the Palestinian Trade sell Jordan during Christmas & New year holidays. A Radio Ad at “Tariq Al-Mahabeh” (97.7 FM) for (15) consecutive days. (10) spots/day, and will commence on 1st of Dec, The radio covers Nablus Province & all around North West Bank.



For more information on any of the above activities, please contact Mr. Sami Harfoushi - Area Marketing Manager at sami.h@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.