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Issue No. 36 -April / May 2013

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IN THIS ISSUE  
Asia
   
World Travel Awards ATM
   
King Abdullah opens new Queen Alia airport terminal
   
President Obama in Petra
   
Jordan’s Tourism Horizons Continue to Expand: Istanbul-Aqaba Route
   
JTB launched a campaign on instagram inviting followers to share pictures of Jordan
   
JTB is hosting one of the top travel bloggers Gary Arndt
   

Press trips:
  • TV and radio press, from the 22nd – 26th of April in Korea. We will be hosting the top three religious TV stations from Korea and a radio stations, reaching 18 million Christians in Korea and all over the world:
    - Far East Broadcasting Company (FEBC)
    - CGN(Christian Global Network) TV
    - CTS (Christian Television System)
    - CBS (Christian Broadcasting System
  • We will be hosting one of the best cartoonists in Korea: Mr. Yoon, Tae-ho, with 1.5 million daily readers through Daum portal site (Jordan is included in his story “Misaeng”, Mr. Junh Ji-Woo: one of the most influential movie directors in Korea, and Ms. Cheon, Woon-Young, a novelist. From the 16th-21st of May.
  • TV Press trip from Indonesia from the 20th of May to the 8th of June: Mozaik Islam Ramadan is a news feature program, will be aired everyday during Ramadan on Trans TV Indonesia. In 30 minutes, this program will present the islam history form all over the world. Trans TV (Televisi Transformasi Indonesia) is an Indonesian national television station based in South Jakarta. They are planning to produce 30 segments (10 episodes). The duration of each segment is approximately 5 to 7 minutes.
   

Exhibition or Participation in events:
  • KOFTA- Korean World Travel Fair (KOFTA 2013) – consumer exhibition: 24th-26th of May. Korean overseas tourist is growing rapidly every year and recorded over 13.7 million in 2012 by 7.5% increase than the previous year. In particular, as tourists are growing more and more, they are looking for new destination like Jordan. It will be a great chance to develop Jordan tour product and build strong ties with the travel industry in Korea. This event will have 113,657 visitors.
  • Travel Exhibition: between the 24th-26th of May in Korea. Korean overseas tourists are growing rapidly every year and recorded over 13.7 million in 2012 by 7.5% increase than the previous year. In particular, as tourists are growing more and more, they are looking for new destination like Jordan. This event is important as it will be a great chance to develop Jordan as a product and build strong ties with the travel industry in Korea. This event will have 71,000 visitors.
  • WTF – 10th World Travel Fair in China. Shanghai World Travel Fair - the leading travel industry event in China, is a vibrant must attend event showcases a diverse range of destinations and industry sectors to Chinese and International buyers. It is a unique opportunity for the global travel trade to meet, network, negotiate and conduct business, plus an effective platform for consumer marketing. Jordanian TO will be attending.



For more information on any of the above activities, please contact Miss. Lana Balqar - Area Marketing Coordinator at lana@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.