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Issue No. 36 -April / May 2013

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IN THIS ISSUE  
Austria
   
World Travel Awards ATM
   
King Abdullah opens new Queen Alia airport terminal
   
President Obama in Petra
   
Jordan’s Tourism Horizons Continue to Expand: Istanbul-Aqaba Route
   
JTB launched a campaign on instagram inviting followers to share pictures of Jordan
   
JTB is hosting one of the top travel bloggers Gary Arndt
   

Print Advertising:
  • Jordan religious image ad: ½ pag in Der Sonntag in April. 21,000 copies circulation. Der Sonntag is Vienna’s major religious newspaper and we want to place our religious image ad in it in order to reach over 50,000 readers to promote religious tourism in Jordan.
   

Online Advertising:
  • Jordan banners, skyscrapers and content ads: content Ad (300x250), Sky Scraper (160x600), Big Size banner (728x90), major online travel related websites during April and May. The total ad impressions will be nearly 300,000. Jordan will be present with banners, skyscrapers and content ads on major travel related websites.
   

Outdoor Advertising:
  • Megaboard campaign: in Vienna during April and May, there will be one huge mega billboard (40 m2) on the busiest highway in Vienna (A23) showing an attractive picture of Petra which is visible 24 hours because it is also illuminated at night. This location is able to generate up to 2.5 million contacts per month, this will create awareness to Jordan amongst the public.
   

Exhibition or participation in events:
  • Jordan evening for the trade: coop marketing event in Vienna on the 23rd of April to update the travel trade about Jordan and encourage them to sell. In cooperation with TO VERKEHRSBUERO /RUEFA REISEN, ROYAL JORDANIAN AIRLINES and KEMPINSKI HOTELS we will organize a special Jordanian evening for the travel trade in the new Kempinski Hotel in Vienna. Around 50 selected travel agents will be invited and we will do a presentation on Jordan to inform them about Jordan’s tourism products.
   

Press trips:
  • Consumer magazines and daily newspapers: Travel writers between the 24-28th of April will write travel reports and articles that focus on the “Golden Triangle” of Jordan including Aqaba, Wadi Rum and Petra in order to promote Aqaba as a beach holiday/family destination which can be combined with culture and adventure tourism. Circulation: 500,000 copies.
   

Other:
  • Jordan FAM trip: potential Tour Operator FAM trip in Jordan from the 24-29th of May



For more information on any of the above activities, please contact Mr. Ahmad Kraishan - Area Marketing Manager at Ahmad.K@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.