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Issue No. 36 -April / May 2013

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IN THIS ISSUE  
Benelux
   
World Travel Awards ATM
   
King Abdullah opens new Queen Alia airport terminal
   
President Obama in Petra
   
Jordan’s Tourism Horizons Continue to Expand: Istanbul-Aqaba Route
   
JTB launched a campaign on instagram inviting followers to share pictures of Jordan
   
JTB is hosting one of the top travel bloggers Gary Arndt
   

Print or Online Advertising:
  • Trade Coop with Avontuur (Brands: Koning, Aap, Shoestring & Jordanie2go.nl( in April 2013. With a special Jordan Promotion Week on www.shoestring.no and an advertorial on www.Koningaap.nl supported with a newsletter from National Geographic. Trade Coop with KRAS ongoing: Large print media campaign in all major Dutch daily newspapers.
   

Press trips:
  • TV crew: Vlaanderen Vakantieland 18-29th of April, Largest travel show in Belgium. Documentary titled: The most beautiful sights of Jordan.
  • Group press trip: 13-18th of April 2013. Theme: Action and Adventure. Participants: De Zondag –Large Belgium Newspaper. Travel Magazine: Belgium trade magazine, Metro- Large free newspaper in The Netherlands, Santé –Dutch woman’s magazine, Primero- Dutch Family glossy.
   

Exhibition or participation in events:
  • Anees Maani: April 5th, Jordan sculptor Anees Maani opens an exposition in Amsterdam. During the opening, JTB invites press for a special tour; guided by Anees himself. After that the exhibition will be officially opening by an official of Amsterdam.
   

Other:
  • Monthly press releases: Write, issue and track press releases in BENELUX, to keep Jordan ‘Top of mind’ in the Benelux market. JTB Benelux writes and issues monthly press releases to be sent to a wide media list as well as the trade press contacts. Topic of press release depends on what’s happening at that moment.
  • Social Media Releases: Releases via social media JTB Benelux Facebook page, TMC Twitter and BLOG. To keep Jordan ‘ Top of mind’ in the Benelux market and create followers: communicate. share and connect. JTB Benelux: social media online monitoring.
  • Trade Newsletter: Write and issue trade newsletters. To keep Jordan ‘Top of mind’ in the Benelux trade market. JTB Benelux writes and issues trade newsletters to be sent to a wide trade list as well as the trade press contacts.



For more information on any of the above activities, please contact Miss. Sireen Awwad - Area Marketing Manager at sireen@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.