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Issue No. 36 -April / May 2013

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World Travel Awards ATM
King Abdullah opens new Queen Alia airport terminal
President Obama in Petra
Jordan’s Tourism Horizons Continue to Expand: Istanbul-Aqaba Route
JTB launched a campaign on instagram inviting followers to share pictures of Jordan
JTB is hosting one of the top travel bloggers Gary Arndt

Exhibition or participation in events:
  • Salon DESTINATIONS NATURE: in Paris- Porte de Versailles, This BtoC show in one of the most important annual show in the trek and hiking segment. This show promotes “travel by foot” and other adventure and nature related activities for travelers. JTB French office will be present at the show on booth D60 with partner Tour Operator AKAOKA, specialized in trek and adventure packages and tailored trips for all budgets. Consumers: 52,000 visitors.

  • Nature & Adventure Press Release: Public relations activity in Trade Tourism Media. This Press release is linked to JTB French Office participation to BtoC salon Destinations Nature and will promote Jordan’s offer in the nature segment: trekking and hiking, nature observation etc. This Press release announces presence on Destinations Nature show, and “Nature & Adventure” focused Press Trip in March.
  • “Mega FAM trip to Jordan” Press Release: Public Relations Activity in Trade Tourism Mdia. This press release is linked with our Mega Fam Trip to Jordan from March 21 to 27, to promote JTB French Office actions regarding travel agents. The aim is to show to French Tourism Trade JTB French office is supporting partners promoting the destinations and to highlight the importance of training travel agents.
  • Travel Agency Event with TOP OF TRAVEL: BtoC promotion – Partnership with TO in Paris region- Fontainebleau. This activity allows direct communication with the general consumers and loyal customers of a local travel agency. On this occasion, the whole agency will be dedicated to travel to Jordan, with special “lunch” event with Jordan pastries and tea. It will promote Jordan both towards agents and consumers. This activity will show Jordan is present and supports TOs and TAs, trains agents and consumers.

For more information on any of the above activities, please contact Mr. Ahmad Al Hadid - Regional Marketing Manager at ahmad.alhadid@visitjordan.com.
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.