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Issue No. 36 -April / May 2013

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IN THIS ISSUE  
India
   
World Travel Awards ATM
   
King Abdullah opens new Queen Alia airport terminal
   
President Obama in Petra
   
Jordan’s Tourism Horizons Continue to Expand: Istanbul-Aqaba Route
   
JTB launched a campaign on instagram inviting followers to share pictures of Jordan
   
JTB is hosting one of the top travel bloggers Gary Arndt
   

Coop Marketing:
  • April and May: JTB India plan to organize a coop marketing campaign with Carnation Travels, Sunay Pure Holidays abd Cox & Kings. The campaign shall use print, online marketing and E-mailer’s as marketing channels to promote the leisure packages and itineraries.
   

Trade Activities:
  • Print advertisement: April and May: JTB India shall be organizing media advertisement in T3, Aviation Herald, Travel N Hospitality, MICE Biz and Voyager’s world. The ad’s will be used to showcase MICE, History & Culture of Jordan. The target audience is the travel and trade fraternity, bureaucrats, senior government officers, professional seeking travel related news and tips etc.
  • Newsletters: April and May, JTB India will release two News Letter’s monthly across India to the travel agents, wedding planners, corporate decision makers, event planners and incentive agents. The Newsletters will not only provide information on Jordan but also the events, new developments, festivals, announcements, promotions etc.
  • Sales calls in tier II city: April and May, JTB India shall conduct Sales Calls in Tier II city. The calls would be conducted in Chennai, Bangalore, Hyderabad and Kolkata to educate the travel agents on the offerings of Jordan and capitalize the growing outbound market from the region.
   

Consumer marketing:
  • PVR Cinema Promotion in April: JTB India shall showcase 30 seconds Jordan video with PVR Cinemas; a leading Multiplex chain in India. The video will be showcased to large cross section of society such as businessman, young generation, school & college students, travel professionals, honeymooners, families, corporate MICE decision makers etc. The promotion will run for four weeks starting from 29th March 2013.
  • Social Media-Facebook Fan Page in April and May: JTB India shall be working on Facebook Fan Page: ‘Visit Jordan India Office’ to increase the visibility of Jordan as a tourist destination matching set to various travels segment. The fan page shall be regularly updated to ensure that the latest information is always available to the subscribers. Facebook promotion shall be conducted to ensure the fan page get higher number of likes and target the accurate segment of consumers
  • Print Advertisement in April and May: JTB India shall be organizing media advertisement in India Today Travel Plus, North India Church Review and AIM magazine. The ad will be used to showcase Wellness and Religious sector of Jordan. The target audience are the elite urban men and women with the propensity to spend on luxury lifestyle. And church goers who read the publication regularly.
   

Press trips:
  • MTM – MICE Travel Mart in April: JTB India shall be participating in MTM- Mice Travel Mart to be organized on 12th April in Mumbai. Around 150 corporate buyers/MICE operators are expected to attend the event. MTM shall provide a great platform to reach out to decision makers of various corporate companies and introduce Jordan as an upcoming MICE destination.
   

Other:
  • Press release in April and May: JTB India will disseminate one Press Release monthly along with related high resolution images to the journalists from print, digital and electronic media across the country. The topics of the releases will focus on various offerings of Jordan.



For more information on any of the above activities, please contact Mr. Sami Harfoushi - Area Marketing Manager at sami.h@visitjordan.com.
   
   
MARKETING ACTIVITIESS
For information on planned marketing activities for each of our source markets, please select a country from the list below.w.